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Mar-21-2011Fortune Brands buys Skinnygirl spirits brand(topic overview)
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Fortune Brands Inc., seeking to capitalize on the emerging market of low-calorie cocktails, has acquired the Skinnygirl brand created by reality-television star Bethenny Frankel. Fortune's Beam Global Spirits & Wine Inc. unit aims to build on the rapid growth of Skinnygirl Margaritaa bottled cocktail that boasts 100 calories per four-ounce servingby expanding its distribution and introducing other drinks under the label. [1] CHICAGO (Reuters) - Fortune Brands Inc (FO.N) said on Monday that it bought the Skinnygirl spirits brand created by reality TV star Bethenny Frankel and plans to expand its distribution as it sees demand for low-calorie cocktails. [2]
Beam Global Spirits & Wine, the spirits business of Fortune Brands, announced it has acquired the Skinnygirl spirits brand. [3] Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com. [4] Beam Global Spirits & Wine, a division of Deerfield, Ill. -based Fortune Brands Inc. ]] (NYSE: FO), is one of the world'''s largest premium spirits companies and a chief competitor of Louisville-based Brown-Forman Corp. (NYSE: BFB). [5]
Fortune's Beam Global Spirits & Wine unit bought the brand for undisclosed terms. [2]
Beam Global Spirits & Wine has acquired the Skinnygirl spirits brand for an undisclosed amount. [5] Beam Global Spirits & Wine, Inc. is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,500 employees worldwide. [4]
'''Skinnygirl is an innovative premium brand that'''s growing fast in a rapidly expanding segment,''' Bill Newlands, Beam Global'''s president of North America, said in a news release. [5]
Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam®, Cruzan® 9 Rum, Maker’s 46 and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. [4]
The brand'''s flagship product, Skinnygirl Margarita the spirits industry'''s fastest growing ready-to-drink product in the U.S., is the all-natural, low-calorie '''margarita you can trust", according to a news release. [3] Skinnygirl spirits is best known for the Skinnygirl Margarita, a ready-to-drink product with 100 calories per serving, lower than typical margarita-style drinks. [2]
Skinnygirl was created by natural foods chef and reality television star Bethenny Frankel. Its flagship product is Skinnygirl Margarita, an all-natural, ready-to-drink margarita mix. [5]
Launched 18 months ago with limited distribution, Skinnygirl Margarita has become one of the largest ready-to-drink cocktail brands in the U.S., bolstered by the 40-year-old Ms. Frankel's popularity among women. [1] '''Beam Global is the right organization to partner with at the right time to take Skinnygirl to the next level in the U.S. and internationally,''' said Frankel, chief creative officer of Skinnygirl, in the release. She will continue to serve as a brand collaborator, developer and marketer. [5]
Skinnygirl, launched in 2009 by Bethenny Frankel and David Kanbar, is currently distributed mainly in New York, New Jersey and Florida. [2] Frankel will stay on as a collaborator, developer and marketer. She is a natural foods chef who appeared on "The Apprentice: Martha Stewart" and "The Real Housewives of New York City" before getting her own series, currently called "Bethenny Ever After," on Bravo. [2]
Distribution for Skinnygirl started in 2009 and currently is concentrated in the New York, Florida and New Jersey markets. [5] NEW YORK (Reuters) - U.S. stocks advanced more than 1 percent on Monday after AT&T; said it would buy wireless rival T-Mobile, sparking expectations of more deal activity, while investors kept close watch on Japan's nuclear crisis. [2]
'''In just the past year, Skinnygirl has built strong consumer equity and momentum, particularly among women seeking convenient, low-calorie premium cocktails. We believe our strong sales and distribution organization will build on this success by bringing Skinnygirl to more consumers and growing this high-quality brand from coast to coast. [5] From the mind of entrepreneur, TV personality and cocktail “f ix ologist” Bethenny Frankel, Skinnygirl Cocktails are low calorie, pre-mixed cocktails that never sacrifice taste. [4]
Fortune Brands Inc: Business description, financial summary, 3yr and interim financials, key statistics/ratios and historical ratio analysis. [2]
SOURCES
1. Fortune Brings Skinnygirl Into the Fold - WSJ.com
2. Fortune Brands buys Skinnygirl spirits brand | Reuters
3. Fortune Brands acquires Skinnygirl spirits brand | The International Business & Technology Newspaper for the Beverage Industry
4. Beam Global Acquires Skinnygirl® Spirits Brand - Business Wire - SunHerald.com
5. Beam Global buys Bethenny Frankel'''s Skinnygirl brand | Business First
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