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Apr-07-2011Google Android to Run Half of Smartphones in 2012, Gartner Says(topic overview)
CONTENTS:
- "As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers. (More...)
- Gartner is projecting that the combined market share of Symbian and Windows Mobile will drop from 24.8% in 2011 to 19.6% in 2015. (More...)
- In 2011, Android will get nearly 39% of the smartphone market, which will total more than 467 million smartphones, Gartner said. (More...)
- The transition is expected to take place in 2012, and as the QNX platform brings more advanced features than the BlackBerry OS, RIM will be able to create more competitive products, said Gartner. (More...)
- Taking the current growth and drawing straight lines is not really a good way to predict the future swapping Nokia market share for WP7 share ain't too clever either. (More...)
- I come from a relatively poor country, and majority of people here don't even know what Symbian is, let alone Android. (More...)
- Global mobile operator revenues are set to break the trillion dollar mark for the first time this year. (More...)
- Gartner forecasts that, by 2015, two-thirds of all devices driven by the platform will have a selling price of $300 or less. (More...)
- However it does give the shorts the ability to keep the Apple share price down until earnings. (More...)
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"As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers. Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid to low-cost smartphones, above all in emerging markets," Roberta Cozza, principal analyst at Gartner, said in a statement. Symbian, which currently leads the smartphone market, is expected to see its market share halved to 19 per cent this year, after Nokia decided to throw its weight behind Microsoft's Windows Phone 7 instead of the struggling operating system. [1] "As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers," claimed Gartner analyst Roberta Cozza in the report. "Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets." That's news that will come as a blow to those who believe that Nokia's Symbian platform still has a future in developing nations. Gartner's figures suggest that Symbian will fail to catch on in its intended markets, and that failure will combine with a focus on Windows Mobile in Western markets to drop its market share to a pitiful 5.2 per cent by the end of next year - and an inconsequential 0.1 per cent by 2015. [2] '''As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers,''' said Roberta Cozza, principal analyst at Gartner. '''Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid to low-cost smartphones, above all in emerging markets.''' This isn'''t just good news for Google though, as the report claimed all open operating systems would reap the benefits over the coming years. It claimed open software would be on 26 per cent of mobiles shipped this year and reach 47 per cent by 2015 ''' translating to over one billion devices. [3]
Worldwide smartphone sales will reach 468 million units in 2011, a 57.7% increase from 2010, according to Gartner. By this time Android will become the most popular operating system worldwide, with 49% of the smartphone market. Sales of OS-powered devices will account for 26% of all mobile handset device sales in 2011, and are expected to exceed one billion by 2015, when they will account for 47% of the total mobile device market. "Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets," said Roberta Cozza, principal analyst at Gartner. Apple's iOS will remain the second biggest platform worldwide through 2014, despite its share decreasing slightly after 2011, as Apple maintains margins rather than pursues market share, says Gartner. [4]
By the end of the year, Android will become the most popular operating system (OS) worldwide and will account for 49 per cent of the smartphone market by 2012, compared with 22 per cent market share in 2010, the analyst predicted. Sales of open OS devices will account for 26 per cent of all mobile handset device sales in 2011, and are expected to surpass the one billion mark by 2015, when they will account for 47 per cent of the total mobile device market. [5]
Research firm Gartner predicts that Google's Android platform will significantly boost smartphone sales over the next two years, and that Windows Phone 7 will soon overtake iPhone in the mobile market. Growing demand for Android will see the overall market for smartphones grow by 58 per cent this year and 35 per cent next, according to Gartner's latest report. Android will grow to a total smartphone market share of 39 per cent, while the ailing Symbian platform will see its market share halved to around 19 per cent this year. [6] Growing demand for smart phones running on Google's Android platform will help the smartphone market grow 58 per cent this year and 35 per cent next year, research firm Gartner said on Thursday. Android, a distant No. 2 to Nokia's Symbian just last year, will increase its market share to 39 per cent this year while Symbian's share will roughly halve to 19 per cent following Nokia's decision to dump the platform. [7] HELSINKI (Reuters) - Growing demand for smartphones running on Google's ( GOOG.O ) Android platform will help the smartphone market grow 58 percent this year and 35 percent next year, research firm Gartner said on Thursday. Android, a distant No. 2 to Nokia's ( NOK1V.HE ) Symbian just last year, will increase its market share to 39 percent this year while Symbian's share will roughly halve to 19 percent following Nokia's decision to dump the platform. Nokia decided in February to start using Microsoft's ( MSFT.O ) Windows Phone as its main smartphone platform, a move Gartner expected would boost Windows Phone market share to 11 percent next year and to 20 percent in 2015. "This is not about giving Nokia too much credit, this is about saying that Nokia will do everything they can to stay in this business. [8] Following on last week’s report by IDC that predicted 45% of the smartphone market may belong to Google's ( GOOG ) Android operating system by 2015, research firm Gartner, not to be outdone, this morning offers that Google may have 48.8% by that date, up from 38.5% this year, running 539 million units out of about 1.1 billion units sold in 2015. Gartner pegs Apple's ( AAPL ) iOS at third place by that time, at 17.2%, down from a possible 19.4% this year, despite selling in higher absolute volume, at about 190 million units in 2015. Gartner joins IDC in predicting that the alliance between Nokia ( NOK ) and Microsoft ( MSFT ) will give Microsoft's Windows Phone software second place behind Android, with perhaps 19.5% of the market by 2015, up from just 5.6% this year, and ahead of Apple's share. Research in Motion's ( RIMM ) BlackBerry OS will have slipped to 11.1% by that time, from 13.4% this year, putting it in fourth place. [9] Apple iOS operating system is the well known system that runs on the iPhone, iPad and the iPod Touch devices. It is currently viewed as one of the best operating systems in the world and with the rise of the iPhone over the past few years; Apple'''s iOS system has managed to take a good share of the current OS Smartphone market. It is now said that by 2015, Apple will actually slip into third place as Android and Windows Phone beat them. Google'''s Android operating system has been on the increase over the last few years and it has now gained a good percentage of the market, It is said that by the end of this year, the Android operating system will actually have 39% of the Smartphone market which will total over 460 million phones around the world. Despite Windows Phone currently having only a 5% market share, it is predicted that by 2015, they will actually have overtaken Apple'''s iPhone device. In 2015, Apple are expected to come in third with the RIM company following closely in fourth place with their Blackberry OS. [10]
By 2015 the Windows Phone platform is expected to nearly double again to 19.5 per cent of the market. RIM is also expected to lose some market share, down from 16 per cent last year to 13.4 per cent this year. Gartner predicts this will drop further to 12.6 per cent and 11.1 per cent by 2012 and 2015 respectively. It's interesting to note that the report suggests that Windows Phone 7 will come in second place, while Apple's operating system will fall into third position. This doesn't mean Apple will be selling fewer smartphones, however, as smartphones will replace regular feature phones for many people by then, with a total of 1.1 billion shipped in 2015, compared to less than 300 million in 2010. [11] In 2010, the OS held 37.6 per cent market share. Gartner predicted this would almost halve to 19.2 per cent this year as its previous backer, Nokia, moved over to Windows Phone 7 as its primary software. Microsoft will be happy to see Gartner predict steady growth for its mobile OS, reaching a market share of 10.8 per cent in 2012. It seems the glory days of Apple���s iOS might soon be over. Whilst market share was expected to rise again this year ''' up to 19.4 per cent from 15.7 per cent in 2010 ''' the analyst firm predicted the years following will see it fall to 18.9 per cent in 2012 and 17.2 per cent in 2015. These figures will still see Apple retain the second spot for most popular mobile OS though. Earlier this week, a survey conducted by YouGov showed Android was already the most popular OS in the UK, accounting for 28 per cent of all mobile use. [3] Windows Phone 7, Nokia's new partner after recently ditching Symbian, is set to grow to a market share of 11 per cent in 2012 and increase to around 20 per cent of the total smartphone market by 2015, according to Gartner. This essentially means that Gartner foresees Windows Phone 7 overtaking iPhone in terms of popularity by 2015, becoming the second most popular smartphone platform after Android. Gartner's statement predicts that: "Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. "Gartner has revised its forecast of Windows Phone's market share upward, solely by virtue of Microsoft's alliance with Nokia. Although this is an honorable performance it is considerably less than what Symbian had achieved in the past, underlying the upward battle that Nokia has to face." [6] IDC, Gartner's main rival in the IT research business, made the same prediction at the end of last month, and for the same reason: Nokia's adoption of Microsoft's operating system. Gartner predicts that Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. Gartner has revised its forecast of Windows Phone'''s market share upward, solely by virtue of Microsoft'''s alliance with Nokia. Although this is an honorable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face. [12] Says''research''firm Gartner, which expects phones running Apple'''s iOS and Microsoft'''s Windows Phone 7 to rise past devices that use Nokia'''s Symbian and Research In Motion'''s BlackBerry operating systems. While these assertions won'''t surprise many, one data point does jump out: Gartner predicts that sales of Symbian smartphones will all but disappear by 2015, dropping 100-fold from the 2010 figures. This assertion is in stark contrast to our own GigaOM Pro mobile handset platform forecast (subscription required), published just yesterday. David Chamberlain, Principal Analyst at Alloy Market Research, still sees Nokia'''s Symbian platform having a place in the global cell phone ecosystem for a bit longer, even though Nokia intends to transition some of its smartphone portfolio to Microsoft'''s mobile platform. [13] Gartner's new report suggests smartphones sales will near 500 million units in 2011, a 57.7% increase from 2010, with sales of open OS devices accounting for a quarter of all mobile handset sales during that period. Open OS devices include BlackBerry OS, iOS, Symbian, Android, Windows Phone (any platform with a development SDK and APIs), and Gartner predicts that sales of such handsets could surpass 1 billion units by 2015, accounting for 47% of the total mobile device market. [14]
Gartner says that by 2015 some 67 percent of open OS smartphones will have an average selling price of $300 or less. A lot of that downward pressure will be played out among Android handset makers, Gartner anaylst Roberta Cozza says: this will not just be about competing on price in developed markets, but creating less expensive devices for emerging economies as well. Microsoft (NSDQ: MSFT) and Nokia : While Nokia's Symbian had a respectable 37.6 percent of the smartphone market in 2010, that has dropped by quite a lot to 19 percent in 2011, and as Nokia (NYSE: NOK) makes the transition to Windows Phone 7 in 2012, this will all but eliminate Symbian from the rankings by 2015. The boost to Microsofteven as it continues to license its OS to other OEMswill take a while to come through, and looks like it will take a very long time (if ever) to reach the strong position Nokia once had with Symbian. [15] "As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers. Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets." Gartner adds that Nokia's ( NYSE:NOK ) decision to embrace Windows Phone 7 as its primary smartphone OS will vault WP7 to second place in worldwide market share by 2015. [16] '''As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers''', Ms. Cozza said. '''Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.''' Apple fan boys can relax because this is not a declaration that Android or Microsoft is better than the Apple mobile offerings. [17]
When I reported IDC's research (see Windows Phone 7 to overtake iPhone, says IDC ), I noted one of the hidden assumptions: "that Apple will not launch cheaper versions of the iPhone to compete against Android phones that already cost a lot less. (Apple did bring out cheap and crappy iPods, so I'm not betting against it.)". This reflects Gartner'''s underlying assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy. This will continue to limit adoption in emerging regions. If they come true, Gartner's market share estimates will be good news for Microsoft but may be less good for Nokia. Gartner reckons that Symbian will have a market share of 19.2% this year, and that Windows Mobile will have a market share of 19.5% in 2015. [12] As IDC pointed out in a recent study, it expects Symbian to have just 20.9 percent market share in 2011. After Nokia follows through on its deal with Microsoft to run Windows Phone 7 on its devices, Symbian's market share will be practically zero by 2015. Simply put, Android's top competitor is dead, and now there's nothing standing in its way to totally dominate the mobile market going forward. Unlike Apple, which only provides its operating system on the iPhone and iPad, Microsoft follows Google's model and offers its operating system to other vendors. Both firms are trying to not only woo customers, but woo vendors, as well. [18] Nokia iscontinuing its legal battle with Apple as the Finnish phone-maker has filed another patent dispute against the iPhone-maker over intellectual property. On the consumer-facing fronts, companies may appear to best each other on features, experiences, interfaces, number of apps, and developer support for their respective mobile platforms, but behind the scenes there is a cold far being fought over who owns what technologies that go into devices. For Nokia, which has seen its market share shrink since the introduction of the Apple iPhone and numerous phones running Google's Android operating system, this behind the scenes war becomes critical as winning the war could help the company proven itself once again as market leader and also either monetize its research and development efforts through licensing deals or hinder advancement of rival platforms by legally denying them entry into the market over illegal use of Nokia's intellectual property. In a statement to the Wall Street Journal, Nokia says that it is merely protecting what is rightfully theirs: "For us this dispute with Apple is nothing extraordinary, just an instance where one company has refused to pay its fair share for the use of technology we've contributed. [19]
Gartner assumes that Apple will continue to chase margins rather than market share, keeping prices high and limiting adoption in emerging markets. RIM's market share is expected to decline also, but its operating system will better compete in the consumer and business markets as it prepares to migrate from BlackBerry OS to its QNX platform, the operating system that powers the BlackBerry PlayBook. As Nokia begins to push its Windows Phone range of phones, Microsoft's OS could rise as much as 6% by 2012, possibly holding 20% of the market by 2015 and beating Apple into second place. [14] Following is Apple's iOS platform with 19.02% market share in 2011 and slipping to 3rd place in 2015 to be beat out by Microsoft's Windows Phone OS with 19.5% market share (thanks to the Nokia partnership). What about our Canadian pride Research in Mobile BlackBerry? Well, Gartner believes they will fall every year in market share to be at only 11.1%. [20] The predicted gains come as a loss to the majority of other brands, with Apple's iOS, Research in Motion's BlackBerry OS, Nokia's seemingly doomed Symbian, and 'other' mobile platforms all losing market share to Google. The only other company predicted to gain share next year is Microsoft - likely helped by its recent partnership with Nokia. [2]
By 2015 Android's market share will drop slightly to 48.8 per cent, but unit sales increase to 539 million, Gartner predicts. That's not to far above a forecast by ABI Research, which believes Android will reach 45 per cent market share by 2016. Apple's IOS platform looks set to see high growth this year, but will then lose market share over subsequent years. [11] The success of Google's Android platform has been impressive thus far - but market watcher Gartner believes that it's on form to become the dominant smartphone operating system, predicting that it will grow to almost half the market by next year. A report released by the firm today suggests that by the end of next year, Google's Android platform will account for 49.2 per cent of the world-wide smartphone market - up from a predicted 38.5 per cent this year. If Gartner's predictions are accurate, that would give Google's mobile platform the overwhelming majority of the smartphone market - with its nearest competitor, Apple's iOS, languishing at a mere 18.9 per cent. [2] Google's Android mobile operating system is expected to dominate around half of the global smartphone market in 2012, a new report has claimed. Smartphone market research conducted by research outfit Gartner revealed that the Android platform will help the smartphone market grow by 58 per cent this year and 35 per cent in 2012. [1]
Gartner revealed that a total of 67 million smartphones running on Google's Android platform shipped in 2010, resulting in a market share of 22.7 per cent. The company expects OEMs to shift 180 million Android smartphones this year, granting Android a market share of 38.5 per cent. [1] SOFTWARE SHOP Google's Android operating system will rule nearly half of the smartphone market by the end of 2012, according to the latest report by the dart-throwers at Gartner. It notes that 67 million Android phones shipped in 2010, giving it a market share of 22.7 per cent. [11]
The firm is forecasting a slight drop in market share for Android between 2012 and 2015; a period during which Microsoft'''s Windows Phone 7 is expected to almost double in size from 10.8 per cent to 19.5 per cent. By this point smartphone sales will have exceeded one'' billion annually, Gartner predicted. [21] Nokia decided in February to start using Microsoft's Windows Phone as its main smartphone platform, a move Gartner expected would boost Windows Phone market share to 11 per cent next year and to 20 per cent in 2015. "This is not about giving Nokia too much credit, this is about saying that Nokia will do everything they can to stay in this business. Anything less than this would mean the end of Nokia," analyst Carolina Milanesi said. [7] Windows Phone's move into second place by 2015 is the biggest change from prior forecasts. "Gartner has revised its forecast of Windows Phone's market share upward, solely by virtue of Microsoft's alliance with Nokia," Gartner said in a statement. Gartner analyst Roberta Cozza explained the Windows Phone growth, noting that Nokia will be able to sell Windows Phones at lower prices than many smartphones sold today and to sell them globally through an extensive sales channel. Nokia will also retain its reputation for solid smartphone hardware in the Windows Phone alliance, sheadded. [22] The adoption of Apple's iOS will continue to be limited in the lower income bracket and emerging regions. According to Gartner, the iOS share will peak in 2011, with volume growth well above the market average, driven by increased channel reach in established markets such as the U.S. and Western Europe. Gartner has revised its forecast of the Windows Phone market share, pushing it upwards after the announcement of the Nokia, Microsoft alliance. Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, according to Gartner. This push will help the platform become the third largest in the worldwide ranking by 2013. [23]
Yikes. These are only predictions and no one can tell the future but Gartner has their reasons for thinking this way. Gartner predicts that Apple'''s iOS will remain the second biggest platform worldwide through 2014 despite its share deceasing slightly after 2011. This reflects Gartner'''s underlying assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy. This will continue to limit adoption in emerging regions. iOS share will peak in 2011, with volume growth well above the market average. This is driven by increased channel reach in key mature markets like the U.S. and Western Europe. Why will Android continue its march to mobile OS dominance? Price. [17]
By 2015, two thirds of all open OS devices will have an average selling price of $300 or less, ensuring Android shipment volumes remain high for mid to low-cost smartphones, driven by orders by consumers in emerging markets. Apple's iOS platform is expected to remain the second biggest platform worldwide over the next two years, despite the fact its share is expected to fall during this time. [14] The report also shows that sales of open OS devices will make up 26% of all mobile handset device sales in 2011 and sales are expected to account for 47% of the total mobile device market, with sales passing the one billion mark by 2015. Apple iOS will not lose its grip on the top tier though, with Gartner predicting that Apple's iOS will remain the second biggest platform worldwide through 2014. Its share will decrease slightly after 2011. Gartner's underlying assumption is that Apple will be more interested in maintaining margins than pursuing market share by changing its pricing strategy. [23]
Android-based smartphones will become the most popular option by the end of 2011, with the Google-powered handsets accounting for 49 percent of the world market by 2012. That's the word from one research firm, which also announced Thursday Apple's iOS platform will remain No. 2 because the Cupertino, Calif. firm prefers margin over market share. Although Android devices will push the average smartphone price to $300 or less, "Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy," Gartner said. [24] Market research firm Gartner forecasts that the Android operating system will power 49% of the world's smartphones in 2012 as devices using Google's open-source platform continue to lower in price, making it more appealing to emerging markets as a replacement to Nokia's Symbian platform. [14] The latest Gartner forecast also shows the Apple's iPhone OS will drop to third behind the Windows Phone software in 2015, while Research in Motion's will dip to the fourth spot that year. IDC has forecast the same overall 2015 rankings. While Android's dominance became clear in late 2010, the projected Windows Phone climb to second in 2015 startled some observers when IDC announced its numbers, because to date the Windows Phone OS and Nokia Symbian devices, when sold separately, have not offered much promise. Both Gartner and IDC recognized that Android surged to become the top global smartphone OS in the latter half of 2010. [22] It is going to be awesome to revisit these predictions in 2015. They assume Nokia users stay 100% with Nokia as they move from feature phone with Symbian to smart phone with Zune. They assume Apple continues to limit themselves to just one high-end phone model. They assume HP does nothing with Palm. They assume that Apple taking more than half the profits out of the industry doesn't negatively affect other handset makers, who just keep trucking along. They assume that Android continues, even though Samsung has their own OS, and Motorola and HTC are building theirs. They're assuming another system such as Kindle OS does not come into smartphones and do well. They're assuming Microsoft still has monopoly money to prop up Windows Phone (which is massively unprofitable) until then, even though Gartner also projects iPads will outsell Windows PC's by 2015. They assume Android OS isn't impounded and destroyed by a court on behalf of Oracle. They assume we don't lose a bunch of Android handset makers who are barely profitable now. They assume Android will not fragment into 10 different incompatible systems which each have 5% (there are 3 now ''' With Google, OMS, Tapas ''' but analysts pretend that is not the case) even though that is exactly what happened with other Linux. They're assuming Apple (or someone else) doesn't have another game changer. They're assuming a dynamic market stays very static. Of course in 2005, they predicted Microsoft would have 80% of the smartphone market by 2010, so belly laughs all around. [25]
Manufacturers will ship more than 630 million smartphones in 2012, Gartner estimates, with Android devices accounting for about 310 million of all units shipped--Apple's ( NASDAQ:AAPL ) iOS will power 18.9 percent of all smartphones issued next year, followed by Research In Motion's ( NASDAQ:RIMM ) BlackBerry at 12.6 percent, Microsoft's ( NASDAQ:MSFT ) Windows Phone 7 at 10.8 percent and Symbian at 5.2 percent. [16]
April 7 (Bloomberg) -- Google Inc.' s Android operating system will boost its share of the worldwide smartphone market to about half in 2012, supplanting Nokia Oyj's Symbian as the dominant software system, Gartner Inc. said. Android will run on 49 percent of smartphones sold next year, up from 39 percent this year and less than a quarter in 2010, Gartner said in a research note today. [26] In 2011 it will have a market share of 19.4 per cent, up from 15.7 per cent last year. It will ship almost double the amount of the Iphones and Ipads, 90 million compared to 46 million. In 2012 its market share drops to 18.9 million, despite shipping 119 million devices, and by 2015 it will fall further to 17.2 per cent, despite sales nearly doubling to 190 million units. The long slow death of Nokia's Symbian operating system looks set to accelerate this year, with a huge drop in market share from 37.6 per cent to 19.2 per cent. This is expected to drop further in 2012 to 5.2 percent and by 2015 Symbian will have only 0.1 per cent, shipping a meager 661,000 devices. [11] Despite the deal with Microsoft, it won't pick up the full extent of Symbian's losses. Windows Phone 7 had a market share of 4.2 per cent in 2010, which will grow slightly to 5.6 per cent this year. [11] Nokia Symbian'''s share of the market will drop to 19% following its decision to switch to Microsoft Windows Phone as the company'''s main smartphone platform. Gartner predicts that this move will give Windows Phone an 11% market share in 2012, increasing to a 20% share in 2015. [27] The firm says that Microsoft will ship about 216 Windows Phone handsets in 2015, giving it 19.5% share of the smartphone market. That's great news for Microsoft, which is basically nowhere today, but not so great for Nokia -- Symbian currently has 37.6% market share, so swapping out for Windows Phone will lead to a big net loss in market share. [28]
Component prices continue to decline and an average performing Android handset could easily cost $100 or less without contract within the next year or two. Nokia could salvage its investment in Symbian, which already runs on relatively lesser hardware than current high-end handsets, and find new hope in Asia, Latin America, Africa and other emerging regions where the Nokia brand is strong. Symbian handsets in such areas wouldn'''t be subject to any licensing fees that Nokia would have to pay Microsoft for Windows Phone 7 use, helping to reduce the costs of the phones. [13] Clearly a shift from Symbian to Windows Phone 7 will impact the platform mix of handsets sold by Nokia. Gartner places emphasis on this by suggesting that Nokia will push Microsoft'''s platform into mid-tier handsets before 2013. That would explain a complete demise of Symbian within four years, but Nokia hasn'''t yet signed an agreement with Microsoft yet, and although highly unlikely, there'''s risk it never does. That unlikely scenario aside, it will still take a few years for Nokia to make such a platform transition: the company recently stated it will be 2013 before the majority of its handset line runs on Windows Phone 7. [13] Gartner predicts that by 2015, the market for Symbian will be 0.1%. Microsoft will see their Windows Phone 7 operating system grow over the next couple of years to 10.8% in 2012 and 19.5% in 2015 and this could be attributed to their partnership with Nokia who will deploy phones with WP7. [29]
Information Technology research firm Gartner (via Engadget ) posted a new projection, revealing that Google's mobile operating system Android, and Microsoft's Windows Phone 7 are, and will grow until 2015. [30] Battle over IP in the smartphone space is nothing new. Microsoft, which had made the Windows Mobile operating system and is now forging its future with Windows Phone 7, had strong-armed hardware makers who create Android smartphones into licensing core IP that Microsoft owns and says that Android violates upon. As such, partners like HTC, which makes Android and Windows Phone 7 devices, are caught in the middle of a war between Microsoft and Google. [19]
Phones operating on Google '''s Android platform look set to grab nearly half of the smartphone market by 2012, displacing Nokia and helping to fuel rapid growth in demand for internet enabled phones. New figures from research group Gartner illustrate the decline in fortunes for traditional handset makers such as Nokia, which has seen its market lead in handsets eroded in the past couple of years amid heavy competition in the high-end smartphone market from new entrants such as Google and Apple. [31] While the success of Android will be good news for Google in the smartphone market, the report suggests that it could also help the advertising giant take on the seemingly unstoppable Apple in the tablet space. "Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone," claimed Gartner's research vice president Carolina Milanese - suggesting that a growth in Android smartphones will directly lead to a growth in Android tablets. "This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. Tablet users who don't own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets," Milanese concluded - suggesting an 'echo-chamber' effect that could amplify sales in both markets. [2] Carolina Milanesi, research vice president at Gartner, said: "The growth in sales of media tablets expected in 2011 and future years will widen the ecosystems that open OS communications devices have created. This will, by and large, function more as a driver than an inhibitor for sales of open OS devices. "Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone," Milanesi added. "This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. Tablet users who do not own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets." [5]
If one thing appears to be certain, it is that Android is the dominant OS for smartphones today, and it looks like it will be for some time to come, according to forecasts from Gartner. Gartner predicts in a new report that smartphone sales this year will top 468 million units in 2011, representing a 57.7 percent increase over the year before. Android has had a swift rise to the top of the mix: by the end of this year, it will have a 49 percent of the smartphone market. As the rise in smartphones progresses, Android will keep its position as the most popular smartphone OS: by 2015 smartphones will make up 47 percent of the mobile market worldwide (compared to 26 percent in 2011), working out to more than 1 billion devices. [15] Market research firm Gartner has released a new forecast for the smartphone market which puts Android with a 49% share in 2012. The report suggests sales of smartphones will approach 500 million units this year, an increase of 57.7% on 2010. [32]
Google's ( NASDAQ:GOOG ) Android mobile operating system will power 49.2 percent of the global smartphone market by the end of 2012, according to a new forecast issued by research firm Gartner. [16]
Android will dominate global smartphone operating system sales over the next four years, while Windows Phone-based Nokia devices will displace other platforms to surge to second place in 2015, Gartner said in a forecast issued Thursday. [22] Google's Android platform isn't the best mobile operating system on the market ' that position is reserved for Apple's iOS ' but things are getting better and better. Android 2.2 was arguably the best version of Android ever released, and if Google can work out some of the kinks in Android 3.0 'Honeycomb,' it might just have another hit on its hands. As Android continues to improve, its market share will increase along with it. Apple got out to a big head start with its App Store, but Google's Android Market is closing in quickly. [18]
Analysts have been predicting for months now that Google's Android OS will become the number one mobile OS in the world by the end of this year. In the latest Gartner Research report they believe that Android will take commanding lead with 30.5% market share by the end of 2011 and skyrocket to almost 50% market share by 2015. [20] According to the figures, Android OS will control 49.2% of the market by the end of 2012. That is more than iOS, RIM, Microsoft and Symbian combined. iOS is projected to remain number 2, garnering just under 20% of the market share in 2012. Research in Motion is projected to decline each year, as analysts have factored in their shift from Blackberry OS to QNX expected sometime in 2012. [33]
Apple's iOS market share will rise slightly from 15.7 per cent in 2010, peaking at 19.4 per cent in 2011, and dropping back down to 17.2 per cent in 2015, the analyst predicted. Gartner bases this drop on the assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy, thus limiting adoption in emerging regions. Research in Motion's share will drop steadily from a peak of 16 per cent in 2010 to 11.1 per cent in 2015, Gartner said, while Microsoft will see a reversal in fortune thanks to its partnership with Nokia, rising from 4.2 per cent market share in 2010 to 19.5 per cent in 2015. [5] Apple is not expected to follow Android into the lower reaches of the smartphone market, preferring to maintain margins and Gartner therefore expects the market share for iOS to peak in 2011 at 13.4 per cent. [21]
The figures represent solid growth for the Android OS, which had a market share of 22.7 per cent at the close of 2010. Gartner expects this to swell to'' 38.5 by the end of this year. [21]
The chart below attempts to predict the worldwide use of the various mobile OS platforms with a surprising twist. Android and Microsoft see huge gains while Apple even declines in market share after this year. [17] The big winner, according to Gartner: Android, with nearly 50% of the market. Gartner believes Apple's market share will peak this year, then begin to decline as Microsoft and Android take over. Of course, there's enough growth for everyone -- even RIM, which will increase its shipments nearly 3x in the next four years, while losing market share. [28] Microsoft'''s operating system will claim 11 percent of the market in 2012, rising to 20 percent by 2015, Gartner said. Apple Inc. (AAPL) '''s iPhone operating system, with 19 percent of the market in 2011, will gradually lose share, declining by half a percentage point this year, and falling to 17 percent of the market in 2015, Gartner said. Research In Motion Ltd. (RIM), which makes the BlackBerry line of phones, will see its share decline to 11 percent in 2015 from 13 percent this year. [34]
Gartner is projecting that by 2015, Windows Mobile will be the second most popular smartphone operating system, after Android. This will put it ahead of both Apple's iOS and RIM's BlackBerry. If this sounds familiar, it should. [12] Garter is slightly more optimistic about Android. Where IDC expects its market share to grow to 45.4% in 2015, Gartner is predicting 48.8%. It also sees Apple's iOS doing slightly better and RIM's BlackBerry doing worse. [12]
The research company also predicts that Apple'''s iOS share will peak in 2011 due to Apple'''s reach in '''key mature markets like the U.S. and Western Europe,''' and will still remain the second largest platform worldwide through 2014. Gartner assumes that Apple will change its pricing strategy to maintain margins rather than pursue market share. [27] Research In Motion's share over the forecast period will decline, reflecting the stronger competitive environment in the consumer market, as well as increased competition in the business sector. Gartner predicts that Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. [4] Along with Android, Microsoft will be a big winner, the researcher predicts. Aided by teaming up with Nokia, the Windows Phone platform will become the third most-popular smartphone, jumping to 19.5 percent of the market, up from its 4.2 percent share in 2010. [24] Further projections share the IDC's faith in the Windows Phone, as Microsoft will leap into 2nd place with 19.5% of the market by 2015. According to Gartner, this is based on Nokia's adoption of the Windows Phone OS to replace the phased-out Symbian. [33] Gartner says that Microsoft's new alliance with Nokia will drive WinPho 7 from a 10.8 percent market share in 2012 to 19.5 percent market share in 2015, roughly equivalent to the share Nokia's Symbian OS holds today. That's an impressive gain for Microsoft, but a bit of a dissapointment for Nokia which essentially ends up treading water. Said Gartner, "though this is an honorable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face." UPDATE: Great analysis of all this over at Asymco. [25]
With a 12.6 percent share Research In Motion's BlackBerry will be the third. By 2015, those market rankings will have changed quite a bit with an entirely new OS leapfrogging its rivals for the number two spot: Microsoft's Windows Phone 7. [25] Every deal has a winner, and Microsoft is going to be the winner in its recent deal with Nokia. Says research firm Gartner, predicting that Microsoft will rise to number-two in the smartphone market by 2015, putting it ahead of Apple's iOS. Gartner is even more bullish on Windows Phone than IDG, which drew a similar conclusion earlier this month. [28] Nokia has announced a partnership with Microsoft that will see the software firm's Windows Phone platform adopted as the handset vendor's primary smartphone platform. [21]
Nokia'''s announcement that it would adopt Windows Phone 7 as its mobile platform of choice may create a seismic shift in the platform market. The forecasts in this research are based on Nokia'''s continuing support and marketing of the popular Symbian platform rather than attempting to gauge the effect of Nokia shifting its support to the more expensive, complex and power-hungry Microsoft platform. [13] Nokia's position as the world's biggest mobile manufacturer is expected to drive the increase in Windows Phone adoption, an increase that will see Symbian hold close to a 0.1% market share by 2015, but leaving Nokia with a share that is considerably less than the success Symbian enjoyed in years gone by. [14] The current share of Symbian, which is 19.2%, will become 0.1% by 2015. Apparently, Nokia will "dispose" its Symbian OS in favor of Windows Phone 7, so the figures posted by Garter is convincing. [30]
Reports are suggesting that the first Nokia with Windows Phone 7 OS will arrive next year. Other OSes that might face significant decrease are Apple's iOS, with 2% decrease until 2015, and Research in Motion, also 2% decrease after 4 years. [30] Google's Android platform, which has come on extremely strongly during the past couple years, is sure to dominate.Not even Apple's iOS platform or Microsoft's Windows Phone 7 will be able to stop it. [18] Apple's iOS is expected to remain the second most used platform until 2015, when it is predicted to be overtaken by the Windows Phone operating system in terms of usage. [35]
A new forecast suggests the Android operating system will power almost half of the world's smartphones next year, with Apple maintaining its position as the second biggest platform. [32] Gartner released its smartphone operating system forecast Thursday calling for Google's ( GOOG ) Android software account for nearly half of the worldwide phone market by the end of next year. [36] Worldwide smartphone sales are expected to peak at 468 million units, and Android will will become the most used mobile operating system by the end of 2011, according to research from Gartner. [35] The analyst firm claimed Google���s mobile operating system would run on half of all smartphones by the end of 2012. If Gartner'''s predictions for sales also prove to be correct, this could equate to more than 300 million handsets. [3]
We now have a second independent source that is reporting very similar information. Gartner is reporting that mobile phone sales around the world will grow to 468 million this year and that the Android OS will be deployed on 38.5% of the devices that are sold. [29] Gartner forecasts that Android sales will hit 310 million in 2012 as the smartphone market surges to 630.5 million devices for the year. [21] Lower cost smartphones are an important theme behind Gartner's overall forecast, with mid- and lower-cost smartphones driving Windows Phone sales into second place in 2015, and somewhat higher average costs pushing iPhone into third place that year. [22]
Gartner also forecasts that Microsoft's Windows software will surpass sales of Research In Motion ( RIMM ) and Apple ( AAPL ). [36]
Hey, if it ain'''t broke, don'''t fix it. While these numbers can look startling in one moment they are pretty reasonable in the next. Unfortunately, this just makes the job of marketers even harder as they try to make sure they can get their message to the right group at the right time. Will high-end marketers eventually make the choice to simply court Apple users because of their demographics? Maybe but it is unlikely that Android and Microsoft will exclusively serve the less affluent markets. Internationally it could be quite the opposite considering Microsoft'''s deal with Nokia which still is the primary mobile hardware used outside the U.S. So in other words, marketers are going to need to gear up for producing apps and the like for all three platforms if they want to stay in front of the right mobile users. As for Research In Motion'''s Blackberry? At least they can say that things don'''t look as bad as Symbian. [17] The combined multi-decade experience that Nokia has in the mobile industry along with Microsoft's IP, the partnership between the two firms in the war of ecosystems should prove to be interesting, if not fruitful. Though the war with Apple has been fought long before Nokia's partnership with Microsoft, it does beg the question if Microsoft is being more generous to Nokia in its deal as a vehicle to fight Apple. Microsoft could still play nice with Apple publicly, but a Nokia-Microsoft can legally go after the iPhone and hope to both steal market share as well as thwart Apple's developments. [19] Microsoft loses market share every year and Nokia is the GM of the mobile phone world. [9]
Google'''s Android platform will grab nearly half of the global smartphone market by the end of 2012, attracting a 49.2 percent market share of the 630 million smartphones sold next year. [13] HELSINKI (Reuters) - Growing demand for smartphones running on Google's (GOOG.O) Android platform will help the smartphone market grow 58 percent this year and 35 percent next year, research firm Gartner said on Thursday. [8]
In 2015, iPhone will dip to third place with 17.2% of the 1.1 billion smartphones sold that year. Apple's share with the iPhone smartphone platform will decline slightly after 2011 because Apple is likely to keep its iPhone prices relatively high, Gartner said. [22]
"As vendors delivering Android-based devices continue to fight for market share, prices will decrease to further benefit consumers. Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid-to-low-cost smartphones, above all in emerging markets." [5] "As vendors delivering Android-based devices continue to fight for market share, price will decrease," Roberta Cozza, a Gartner analyst, said in the report. [26] By 2015, 67 per cent of all open OS devices will have an average selling price of $300 (£184) or below, explained Roberta Cozza, principal analyst at Gartner. [35] Roberta Cozza, principal analyst at Gartner, said: "By 2015, 67 per cent of all open OS devices will have an ASP of $400 (£245) or below, proving that smartphones have finally been truly democratised. [5]
"By 2015, 67 percent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratized," said Gartner principal analyst Roberta Cozza in a prepared statement. [16]
'''By 2015, 67 per cent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratised,''' added Cozza. [3]
Smartphones will contine to break into the mainstream market and are expected to break the one billion sales mark in 2015. Of these devices, nearly half (48 per cent) will be running Android, the research suggested. [35] A study conducted by ABI Research showed that the popularity of smartphones powered by android technology is on the up, with projections showing it may take 45 per cent of the market within the next couple of years. These results show that marketers need to move away from focusing on campaigns suited only to phones powered by symbian and begin to look at other methods compatible with the emerging Android smartphone market. [37] The Google-backed Android operating will account for almost 50 per cent of the smartphone market by the end of 2012, according to Gartner research, giving it an enormous lead on its competitors. [21]
In 2012, Gartner reckons that 310 million Androids will ship, with Google dominating the market with a 49.2 per cent share. [1] The market research firm expects that to rise to 180 million and a 38.5 per cent market share. 2012 will see the largest market share of 49.2 per cent, with 310 million units shipped. [11] Symbian'''s performance keeps Nokia in first position among the vendors, however, with 28 per cent market share in the top tier, the analyst said. [21]
Michael Morgan, senior analyst of mobile devices at ABI, said: "In terms of geographic reach and market share, I believe that Android will meet or exceed symbian's all-time historic highs." OnePoll reported recently that one in five people who own smartphones use them to spend money online, with the market now worth £0.5 billion. [37]
The Google-backed Android operating system overtook Nokia'''s Symbian during the fourth quarter of 2010 to become the leading platform in the smartphone segment according to market analyst firm Canalys. [21] Recently, the IDC had made a prediction in which they saw heavy growth in the mobile phone market over the next few years and during this time, we would see Google's Android operating system leading the way, while Symbian would essentially disappear. [29] By 2012 nearly 50 percent of the global smartphone market will run Google's Android OS, which by then will be the world's most popular mobile operating system, according to Gatrner. [25] Google's Android will command nearly half of the worldwide smartphone operating system Market by 2012, according to research. [4]
One of the best parts about Android is that the phones running the operating system keep getting better. Last year's Motorola smartphone releases were even better than those the company launched before that. The same can be said for HTC's offerings. As vendors continue to warm to the idea of being an Android provider, they're delivering better devices. [18]
In figures released today, technological researchers Gartner predict that by the end of 2012 almost half of all smartphones purchased worldwide will run on Android OS. Both the predictions of total smartphone growth and of Android's dominance mirror a previous study by the IDC. Gartner believes that Android OS's success in the future market will be owed much to its use in reasonably priced smartphones. They note that by 2015, 67% of all devices will have an average price of under $300. [33] Gartner believes that the tablet market will very much follow that of the smartphone market (and crucially not the PC market) : users of one OS in mobile, it says, will turn to that same OS in the tablet form factor. That could be a good thing for Android players but less so for those who are still struggling to make ground in smartphones, let alone in their early tablet forays, such as HP. [15]
Sales of open OS devices will make up 26 percent of all mobile handset sales in 2011 and will surpass the 1 billion mark by 2015, accounting for 47 percent of the total mobile device market by that time, Gartner believes. [16] Open OS is a software kit that allows developers to use native application programming interfaces (APIs) to write applications. Milanesi says, '''Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone,''' allowing users to share the same experience across devices and apps, setting or games. Tablet owners will adopt the smartphone in order to share the experience that they have on their tablets, she adds. [27] Gartner analysts have predicted that new types of devices will open up the OS market for smartphones. [23]
Gartner claims Google'''s mobile OS will feature on almost half of all smartphones by the end of next year. [3] Global smartphone sales are set to rocket by nearly 60 per cent this year, according to the latest figures released by Gartner. [5] Gartner pegs iOS will own 17.2 per cent of the smartphone market in 2015 and RIM's BlackBerry will own 11.1 per cent. [6]
Gartner predicts that Apple's iOS will account for 17.2% of the market and RIM's Blackberry OS with 11.1%. All other platforms will make up the remaining 3.3% of the market by 2015. [29] Apple's iOS will rise from last year's 15.7 percent to 19.4 percent in 2011, but fall to 17.2 percent in 2015. RIM will see its worldwide smartphone share slide amid stronger competition both in the consumer and business markets, shedding nearly five percent to 11.1 percent in 2015. [24]
Cozza forecasts Android's 2010 market share will double by 2015, increasing from 22.7 percent to 48.8 percent of the worldwide market. [24] All that sounds great for the operating system's market share, but it won't do anything to stop Android's rise in the mobile space. [18] News Analysis: Google's Android operating system is on top of the mobile market by a wide margin, and most believe it will easily best all others going forward. [18]
Motorola Mobility is rumoured to be working on its own mobile operating system based on web technologies such as HTML5, which would make it easier for developers to port Android and Apple applications to its devices. [21] The twist in today's patent battle is that it centers around technologies that patent holders, like Nokia, are not obligated to license out to rivals, like Apple. These non-core technologies do not make or break a smartphone, but serve to add value to the handsets and are sometimes seen as more valuable than than the core IP that patent holders are obligated to license to others. "We see some of our patents that we are not obliged to license being used by our competitors, adding significant value to their products," the company says, "It is increasingly important to collect that value from the competitors to the extent that they are using those patents." Mr. Melin said a lot of the patents Nokia has in suit against Apple relate to areas such as the integration of multiple radios into a small device, camera solutions, integration of GPS in an operating system and having features in operating system that enable the use of multiple applications in a limited computing environment to save resources. [19]
Gartner has released a report that shows that the Android operating system is likely to capture 49% of the smartphone market by 2012. [23] Apple's iPhone will garner 19.4% of the smartphone market in 2011, making it second behind Android, and will hold that second-place spot into 2014, Gartner said. [22] When Android first shipped on smartphones, it was a similar story ' consumers realized that Apple's iPhone was a better device than comparable Android smartphones. [18]
If Apple does introduce differently tiered iPhones, as it does in the iPod market, things could turn out differently. RIM : A relatively strong player now, with a fourth position in the overall market, RIM (NSDQ: RIMM) will keep that place, while losing a bit of share, even as it transitions to QNX as the main OS for all its devices. [15] If Microsoft had done the same thing as Android, it would have been the one who ripped huge chunks of Rim's 55% market share back in 2009 and sitting at 33% today instead, and Android wouldn't even have existed. Eric Schmidt didn't hold the Blackberry in his hand for no intents and purposes when the photographers took pictures of him back then. [9] Android's secret sauce of success was in the ironclad endless pommeling of the Rim market having ripped almost all of Rim's businesses since Verizon opened the door for Android in the Christmas of 2009. Rim had no place to turn but to absorb blow after blow coughing up its market shares to Android with no ends in sight. [9]
RIM's market share is predicted to decline from 16 per cent to 11 per cent in 2015. This will be due to increased competition in both the consumer and business markets. [35] Market share is expected to tumble from a healthy 37 per cent in 2010 to a negligible 0.1 per cent in 2015. [35]
Gartner is projecting that the combined market share of Symbian and Windows Mobile will drop from 24.8% in 2011 to 19.6% in 2015. [12] Chamberlain suggests that Symbian'''s one-time market share of 70 percent, which in 2010 fell to 37.6 percent, will only fall to 23.9 percent by 2015. That'''s higher than the iOS share estimates in 2015 from both Chamberlain (22 percent) and Gartner (17.2 percent). [13] Gartner therefore expects the market share for iOS to peak in 2011 at just over 19%, dropping back down to 17.2% in 2015. [32]
Windows Phone 7s 2011 market share of 5.6% will double next year, and will maintain the increase by up to 19.5% by 2015. [30] With the on-going dispute over intellectual property, it is interesting to see Nokia partner with Microsoft on Windows Phone 7. In the past, as part of a benefit of being a Microsoft partner and maker of handsets running Microsoft's mobile OS, the Redmond, Washington software company had promised its OEMs that it would protect them in any patent litigation. [19] Nokia's Chief Executive Officer Stephen Elop has said that the company will begin using Microsoft Corp.' s Windows Phone software and will taper off development of Symbian products. [26]
Nokia will give Microsoft a big lift, but Nokia won't be the dominant phone player it once was, said Gartner. The support of Nokia will be substantial for Microsoft, but not nearly as significant as Nokia's past ability to make its Symbian software the most popular worldwide in 2010, said Gartner. The research shop added that this highlights "the upward battle that Nokia has to face." --Written by Scott Moritz in New York. [36] Gartner's prediction repeats a similar conclusion drawn by rival IDC last week. Both market research shops see Nokia's ( NOK ) worldwide phone operations as the key to Microsoft's otherwise unlikely rise. [36]
Gartner anticipates that the rapid rise of the Windows platform will be due mainly to Microsoft's partnership with Nokia. [35]
Windows Phone devices will hold only 5% of the market in all of 2011, but will jump to nearly 20% in 2015, Gartner predicts. [22] Windows Phone 7 starts to gain some decent traction in 2012 and 2013, according to Gartner. [38]
It is not beyond the realms of possibility that Windows Phone X might become the second-best seller in the future but, given the shockingly bad performance of Microsoft offerings in the smartphone sector thus far, only a 100% certified cretin would state that as certain. [11] Between Symbian being reined in, and the new Windows Phone 7 deal being given down the banks, the analysts really don't seem to see a bright future for the worlds biggest phone maker. [39] For that reason, in tandem with a long transition to Windows Phone 7, the timing of Symbian'''s death is still debatable. [13] Everyone with symbian phone will migrate to a windows phone? Oh sure, and the hair fairy will be at Ballmer's house tonight. [25]
"All the strengths Nokia still has will play a role" in Windows Phone moving to second place in 2015, Cozza said via e-mail. [22] Most of the estimates include Windows Mobile, Windows Phone 7, and its replacement, Windows 8 which we now know will run on phones. [11]
Companies looking to expand their mobile marketing campaigns should ensure they make material compatible for use with symbian and android phones, as the latter is set to become the market leader, according to research. [37] In order to be popular you need to be well known, and Symbian managed to be ubiquitous and invisible at the same time. This is one of the real strengths of the Android OS despite colossal fragmentation across the market, most people with an Android device will say they've got an "Android". They won't say "I've got a Samsung" or "I've got a HTC". It's precisely the opposite issue that Symbian had. If this ABI Research highlights anything, it should be that Android itself is popular in a way that Symbian never was. [39] The low-end market could keep Symbian alive longer than some think, although I'''ve pointed out that low-cost Android devices are poised to eat into that share as well. [13]
Symbian dies, Android gets fat, Apple loses a couple points, and Microsoft becomes the new Apple (as far as numbers are concerned). The "Other" category represents HP's webOS platform and my upcoming DougOS platform, which launches in 2012. [38] The onslaught of Rim by Android continues offshores. Microsoft had set its sight on Apple, it was a mistake. [9] Phone buyers increasingly pick Apple iPhones and Google Android phones, and outfits like RIM are slipping in the popularity contest. [36] In 2007, al analysts were predicting demise of iPhone and forecasting disastrous sales for Apple. Quarter after quarter, they questioned everything Apple was doing and predicted component shortage, OS problems, channel stuffing, phones sitting in warehouses being counted and not sold, on and on. [9]
The price tag will limit iPhone sales in emerging regions in coming years, Gartner explained. It does project that overall iPhone sales volume will increase with greater sales in the U.S. and Western Europe. [22] HELSINKI (Dow Jones)--Worldwide smartphone sales will reach 468 million units in 2011, a 58% increase from 2010, according to research firm Gartner Inc. (IT). [40] Says research firm Gartner, predicting that Microsoft will rise to number-two in the smartphone market by 2015, putting. [28]
In 2011, Android will get nearly 39% of the smartphone market, which will total more than 467 million smartphones, Gartner said. [22] The rapid growth in Android shipments will result from the spread of smartphone technology into the lower end of the market, Gartner said. [21]
Gartner today says that Android will hold nearly half of the smartphone market in 2012, then remain above 48% through 2015 when Gartner projects that 1.1 billion smartphones will be sold worldwide. [22] Gartner's crystal ball predicts that Android will make up 49.2% of all smartphones in the world by the end of 2012. [38]
"Android's position at the high end of the market will remain strong, but itsgreatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets," principal analyst Roberta Cozza said. [24] The firm expects Android to power 48.8 percent of all smartphones by that time, with WP 7 at 19.5 percent and iOS at 17.2 percent. [16] Apple : Currently iOS has a number-two position in the market at 19.4 percent but it will slip down to third after Microsoft by 2015. Gartner calculations assume that Apple (NSDQ: AAPL) will continue with its current premium pricing strategy, to keep margins high. [15] Gartner losing credibility by the second. Next they'll be telling us that microsoft's plans to build 300 stores will crush Apple's retail business. [9]
The transition is expected to take place in 2012, and as the QNX platform brings more advanced features than the BlackBerry OS, RIM will be able to create more competitive products, said Gartner. [35] Gartner has also factored in RIM's migration from BlackBerry OS to QNX which is expected in 2012. [23]
Research in Motion (RIM) will be more competitive in the smartphone market when it switches from BlackBerry OS to QNX in 2012. [27]
NEW YORK ( TheStreet ) -- For the second time in two weeks, Microsoft ( MSFT ) has been projected to fill the No. 2 smartphone OS spot in by 2015. [36] Every time one of Microsoft's mobile operating systems fails, it just does another platform reboot and starts again as if nothing happened. [11]
Taking the current growth and drawing straight lines is not really a good way to predict the future swapping Nokia market share for WP7 share ain't too clever either. I also love the way that there is no consideration to what these OS's will be like in 3,4, 5 years time. It's not like what we have today is what we will have then. [25] The INQUIRER is endlessly amused by market share forecasts that include one or even two digits to the right of the decimal point. We think that means they threw darts multiple times. [11] Due to stronger competition in the consumer market and business sector, Research In Motion's share over the forecast period will decline. [23]
RIM's smartphone share will decline into 2015, mainly due to competition in the consumer and business markets. [22]
According to the note, the 2011 market share of Android, 38.5%, will increase to 49.2% by 2012, and will face a decrease of at least 0.4% by 2015. [30] Android's share will have declined only slightly by that point, to 48.8 percent of the market. [15] Android will continue to dominate the long term, only dropping a little to 48.8% share in 2015. [33]
While Android OEMs will continue to produce high-end devices, the increasing number of cheap Android handsets seems to be the biggest factor contributing to Android's growth. [15] Given the rapid growth of the Android movement and the number of phone makers set to sell handsets equipped with the OS in all corners of the world, the prediction doesn't seem too far-fetched. [36] In 2012, Android's dominance will increase even more to 49.9%, but will see a slight cooling by 2015 where it will account for 48.8% of the market. Like all predictions such as this, you do have to realize that these are the finding of one person or company. Regarding Symbian, this once mighty OS has now been abandoned by virtually all phone makers and it is safe to say that this OS will see a decline. [29]
Android is available to a wide range of phone makers and has been adapted for Web-browsing smartphones by Motorola Mobility Holdings Inc., HTC Corp. and others, helping it gain wider distribution. [26] Apple is not expected to follow Android into the lower echelons of the smartphone market, preferring to maintain margins. [32] Android's fight for supremacy in the market will also mean a drop in Android smartphone prices, making the units more accessible to all. [23] According to the firm by the end of 2012, Android will hold 49% of the smartphone market. [41]
For HTC and others, licensing core IP from Microsoft to use in Android shifts the market as Android, marketed by Google as an open-source free-to-use OS, no longer is free as it is marred by licensing fees. [19] With Apple's iPad 2 remaining the most sought-after tablet, Google still has a long way to go in that regard - but Android is certainly proving a sound investment for the company. [2] I doubt it. On 21st December 2012 Google will become sentient utilise all the Android phones as part of it's plan to wipe out humanity. [41] Combine that with the success of early Android phones, and it didn't take long for companies to jump on Google's bandwagon. [18]
I come from a relatively poor country, and majority of people here don't even know what Symbian is, let alone Android. They will still buy a Nokia, just because it's Nokia. [13] Shipments of Android devices reached 32.9 million by Canalys''' estimation, with Symbian trailing on 31.0 million. [21] Get used to it. Agree with Blackberry (If they can get it together) sucking up a lot of remaining Symbian void. Those three (iOS, Android, Blackberry) and maybe (HP/WebOS) can stamp out that atrocity called WinPhone7what a failure. [39]
In 2012 it will nearly double to 10.8 per cent, yet Symbian drops by close to four times. [11] The market watcher predicted sales of 468 million units in 2011, a 57.7 per cent increase on 2010. [5] Smartphone sales are set to rise by 56.6% to reach 468 million units in 2011, according to Gartner. [23]
Gartner believes owners of Android-based tablets will want an Android-powered smartphone. [24] Hewlett-Packard is doubling down on webOS, the operating system that it acquired after buying Palm. The company says that its operating system will be running on its upcoming TouchPad tablet, as well as its computers. As one might expect, it will also continue to be available on its line of smartphones. [18] The company has also predicted that by the end of 2011, Android will be the most popular operating system (OS) worldwide. [23]
Global mobile operator revenues are set to break the trillion dollar mark for the first time this year. In 2010 the worldwide cellco community ''' which numbers more than 900 carriers ''' generated $965bn in annualised service revenues, according to research from Informa Telecoms Media, and this will grow to more than $1 trillion for 2011. [21] Any success that HTC, Samsung and other suppliers have with Windows Mobile will also have to be subtracted from Nokia's sales. [12] The combined IP portfolio of a Windows Phone-powered Nokia will be strong enough to scare away the new generation of mobile titans. [19]
Gartner forecasts that, by 2015, two-thirds of all devices driven by the platform will have a selling price of $300 or less. [32] The research will not make pleasant reading for Symbian fans as Gartner expects the once dominant platform to virtually disappear. [35]
Technically, I don't believe Symbian ever was really popular. Sure it was wide-spread, but how many people with Symbian phones actually knew they were running the OS? They just thought they had a Nokia phone''' names like S40 and S60 would have meant nothing to them. [39]
However it does give the shorts the ability to keep the Apple share price down until earnings. [25]
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7. Google's Android driving smartphone surge: Gartner - The Globe and Mail
8. Google's Android driving smartphone surge -Gartner | Reuters
9. Microsoft: Gartner, Like IDC, Sees A Comeback In Phones - Tech Trader Daily - Barrons.com
10. Apples IOS to be Beaten by Android and Windows Phone by 2015 | Boosh Articles
11. Android to rule nearly half of smartphone market by end of 2012- The Inquirer
12. Windows Phone 7 to overtake iPhone, says Gartner | ZDNet UK
13. When Exactly Is the Timing of Symbian's Demise?: Mobile Technology News «
14. Gartner: Android To Power 49% Of Smartphones By 2012 - TNW Mobile
15. paidContent - Mobile
16. Gartner: Android to command half of global smartphone market by 2012 - FierceMobileContent
17. Gartner Predicts Huge Android and Microsoft Mobile OS Growth
18. Android's Mobile Market Domination Has Only Just Begun - Mobile and Wireless - News & Reviews - eWeek.com
19. Is Microsoft Using Nokia to Fight Apple in Mobile?
20. Report: Android to capture almost 50% market share by the end of 2015 | MobileSyrup.com
21. Android to win half the smartphone market by 2012, says Gartner | telecoms.com - telecoms industry news, analysis and opinion
22. Android, Windows Phone will top smartphone OS sales in 2015, Gartner says - Computerworld
23. Smartphone sales set to soar in 2011 - - ITP.net
24. Report: Android to Control Almost Half of Smartphone Market | Cult of Mac
25. Windows Phone 7 Will Overtake iOS by 2015, Says Gartner | John Paczkowski | Digital Daily | AllThingsD
26. Google Android to Run Half of Smartphones in 2012, Gartner Says - Businessweek
27. Gartner Predicts Android Lead In Smartphone OS - Technology News - redOrbit
28. Microsoft Will Beat Apple In Mobile By 2015, Says Gartner (MSFT, AAPL, GOOG)
29. Android To Own 50% Of Smartphone Market By 2012
30. Windows Phone 7, Android will grow until 2015, research firm claims
31. FT.com / Telecoms - Android phones to displace Nokia
32. Android to grab almost half global smartphone market by 2015 - Mobile Marketing - BizReport
33. Android OS Market Share to Near 50% by 2012 | WebProNews
34. Google Android to Run Half of Smartphones Worldwide in 2012, Gartner Says - Bloomberg
35. Android to dominate smartphone market by 2015 - IT News from V3.co.uk
36. Nokia/Microsoft No. 2 Mobile Duo in 2015 - TheStreet
37. Mobile marketers should broaden horizons by considering all phone models
38. Android Going Halvsies with All Smartphones by End of 2012? - Techland - TIME.com
39. Android has something Symbian never did: popularity
40. Gartner Sees Global Smartphone Sales Up 58% On Year - WSJ.com
41. Gartner report claims Android will own 49% of Smartphone Market by end of 2012 | Android Community
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