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 |  Apr-14-2008Yahoo Japan embraces Silverlight for refined search experience(topic overview) CONTENTS:
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Microsoft announced significant momentum for Microsoft Silverlight, with new customers adopting Silverlight to deliver richer, more interactive media experiences on the Web. Building on recent support from major content providers such as AOL LLC and NBC Olympics.com on MSN, and a strategic alliance with Move Networks Inc., a leading provider of advanced video delivery services to premium content providers and aggregators, Microsoft announced new adoption of Silverlight by media companies worldwide including MSG Interactive, Tencent Inc., Abertis Telecom SA, Terra Networks SA and Yahoo! Japan Corp. Microsoft also announced an investment in Move Networks, and unveiled details of Silverlight DRM, Powered by PlayReady, the content protection support coming later this year in Silverlight. Microsoft and Sigma Designs, a leader in digital media processing system-on-a-chip (SoC) for consumer electronics, announced a collaboration to enable the Microsoft Mediaroom Internet Protocol Television (IPTV) and multimedia platform to operate on next-generation set-top boxes using the new Sigma SMP8654 SoC. The solution will provide a high-performance, cost-effective design that will give IPTV service providers the ability to offer innovative connected TV services, such as PC to TV photo and music sharing and DVR Anywhere, which gives consumers the flexibility to watch their recorded programs on any TV in the home. [1] In addition to being compatible with the broadly deployed base of Windows Media 10 DRM content, Silverlight DRM, Powered by PlayReady will enable content owners to protect live and on-demand connected streaming and progressive download experiences. BuyDRM will provide key product development and deployment support in an ASP and dedicated solutions model for Microsofts customers, Internet Service Providers, broadcasters, telecom providers and media companies globally, via their award winning KeyOS Pay Media Platform.[2]
In addition to being compatible with the broadly deployed base of Windows Media DRM 10 content, Silverlight DRM will support live streaming, on-demand streaming and progressive downloads for connected experiences. With the extensibility and openness of Silverlight, third-party solution providers will also be able to build and offer content owners additional choices for their media protection needs. A number of content owners, aggregators and service providers including BUYDRM, Daum Communications Corp., iMBC Co. Ltd., Limelight Networks, M-Net Media, Netflix Inc., Paramount Pictures, SK Communications, SBSI, a subsidiary of SBS Media Group, and Technicolor have announced their support for the content protection solution to be provided in Silverlight, due to the technology's proven foundation and support.[3]
Microsoft has announced content protection support for Silverlight using various techniques: web and streaming playlists, authentication, authorization, stream encryption, and digital rights management (DRM). The latter, which is compatible with the popular (among companies) Windows Media DRM 10 content, is slated to be ready by the end of 2008.[4] Silverlight-based content delivery can be protected using a variety of techniques, including Web and streaming playlists, authentication, authorization, stream encryption and digital rights management (DRM). Today Microsoft unveiled details of Silverlight DRM, Powered by PlayReady, the content protection support coming later this year in Silverlight.[3]
Las Vegas, NV (PRWEB) April 14, 2008 -- BuyDRM announced today that they will support Silverlight DRM, Powered by Microsoft PlayReady, a content protection solution for online content, advertising and interactive experiences.[2] LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- This week at the NAB Show 2008, Microsoft Corp. is showcasing its offerings that support the entire content life cycle -- from content creation and management to delivering end-user experiences -- highlighting the technologies and solutions that media and entertainment companies need to align business and content creation processes. Microsoft made several announcements at the show, including solution updates to Microsoft Interactive Media Manager (IMM) and Virtual Earth, updates to and new customer deployments of Microsoft Silverlight, a new collaboration between Microsoft Mediaroom and Sigma Designs Inc., new customers implementing Microsoft Dynamics to manage customer relationships as well as their supply chains, and a strategic alliance with Ascent Media Group. "It's great to see the debate in the industry shift from whether media companies can create profitable businesses in the digital age to how technology can be used and deployed to manage business processes and fully monetize content across multiple distribution channels," said Gabriele Di Piazza, managing director for the Media and Entertainment Business in the Communications Sector at Microsoft.[1] LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- Today at the NAB Show 2008, Microsoft Corp. announced significant momentum for Microsoft Silverlight resulting from new customers adopting Silverlight to deliver richer, more interactive media experiences on the Web. Building on recent support from major content providers such as AOL and NBC Olympics.com on MSN, Microsoft announced new adoption of Silverlight by media and content companies worldwide, including Madison Square Garden (MSG) Interactive, Tencent, Abertis Telecom, Terra Networks Operations, SBSi, MNet and Yahoo! JAPAN. "It's exciting to see broad industry recognition and rapid adoption of Silverlight across the world," said Scott Guthrie, corporate vice president of the.NET Developer Division at Microsoft.[3]
WEEKHAWKEN, N.J. & LAS VEGAS--( BUSINESS WIRE )--Origin Digital, a global video applications service provider, today announced its support of video applications on Microsoft SharePoint Server and for applications using Web tools in Microsoft Silverlight. Origin Digital will showcase its Web-based Odaptor solution that seamlessly aggregates, manages, transforms, and distributes digital content and video anywhere, in any format, for any device or screen, in the Microsoft exhibit during the NAB Show in Las Vegas, April 14-17, 2008.[5] Origin Digital, Inc. is a global video applications service provider that applies the rigors of broadcast to the management, transformation, syndication, and reporting for all forms of digital content from any source to any destination. Through its network of strategic partners and directly via global points of presence, Origin Digital provides hosted applications, tools and services to simplify the capture, conversion, and control of digital media across the value chain. Its clients include media and entertainment organizations, enterprises as well as global brands.[5]
Microsoft and select partners will showcase a full spectrum of solutions at the Microsoft booth (SL5520) spanning content creation, manage and experience. In addition to those products and solutions mentioned above, additional demonstrations include Microsoft High-Performance Computing, Windows Media Center and Microsoft Atlas division publishing solutions, as well as offerings from partners Digital Dimension, Origin Digital, SB3 Inc., S4M, Avanade Inc. and RSG Systems Inc.[1] " Making full use of technologies from Microsoft and its partners such as Origin Digital, media companies can minimize the steps in delivering a rewarding user experience, helping to ensure the maximum monetization of content[5] Origin Digital ' s support of Microsoft ' s cross-browser, cross-platform, and cross-device Silverlight plug-in provides the.NET development community with exciting new capabilities for publishing digital content through Odaptor. Utilizing Odaptor ' s tools, users can manage, convert, and deliver their digital content to target formats and locations, and then use the powerful web tools in Silverlight to customize the viewer experience. Origin Digital will be demonstrating its support of both the Microsoft SharePoint and Silverlight platforms in at the Microsoft exhibit (# SL5520) during the NAB Show.[5] Media companies in particular - with an increasing emphasis on utilizing the Internet as a channel for content and new revenue streams - are taking the lead in delivering innovative new Web experiences. "Our implementation of content services enabled by Microsoft Silverlight has significance for both Yahoo! JAPAN and Microsoft," said Masahiro Inoue, CEO of Yahoo! JAPAN. "We strive to respond promptly and appropriately to the constantly evolving Internet environment and customer needs, and I have high expectations that our use of Silverlight will enable us to provide better services to our customers." Recently, at MIX08, Microsoft outlined new capabilities of its end-to-end media platform - including Silverlight 2, Expression Studio 2 and Windows Server 2008 - which offers industry-leading streaming and progressive download capability with Windows Server 2008.[3]
An additional level of post-decryption digital copy protection technology from Widevine further monitors, detects and responds to the hundreds of screen scraping and recording utilities available on the Internet today. Increasingly, content owners are demanding this level of protection to prevent widespread piracy. "It's no secret that Microsoft fully understands the premium content market and industry. They have truly created a solution that addresses the cross-platform, and cross-device challenge that faces the content owner and the consumer. Silverlight is the gold standard in online rich media experiences and it's very aligned with our cross-platform content protection philosophy," said Brian Baker, CEO of Widevine.[6] Widevine Technologies, provider of multiformat and multiplatform DRM, will demonstrate its content protection solution to protect experiences powered by Microsoft (NASDAQ: MSFT) Silverlight, a cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web.[6]
Widevine's cross-platform content security technology is a Hollywood studio approved DRM standard in use today by several major content providers and studios to encrypt and protect premium content offerings which now can be delivered in Silverlight. Widevine will demonstrate its Cypher for Digital Media solution in the Microsoft booth at the National Association of Broadcasters (NAB) conference in Las Vegas (South Hall, Booth # SL5520).[6]
"As the dynamics of content distribution continue to accelerate toward the Internet, we need a flexible technology platform that allows us to explore a broad scope of business models and rich user experiences for digital distribution of Paramount Pictures' wide array of content," said Dr. Alan Bell, executive vice president and chief technology officer of Paramount Pictures. "With Silverlight DRM, Powered by PlayReady, Microsoft is bringing nearly a decade of heritage in DRM and content access to the table to deliver a solution with a strong technology foundation - allowing us to provide legal alternatives to our audiences enabling them to consume our content in whatever browser or platform they prefer."[3] Widevine's DRM solution demonstrates a cross-platform digital delivery solution that securely delivers content to all major browsers running on the Mac OS and Windows operating systems. This cross-platform support has long been a considerable barrier and obstacle for both the content community and consumers. It allows for major studios, networks, broadcasters and sports leagues to utilize a single distribution and content security platform serving all users. These greater opportunities for efficiency and monetization enable content owners to profitably offer an attractive user experience to consumers, regardless of computing platform.[6]
"The deployment of Silverlight DRM via the KeyOS Pay Media Platform will offer customers a flexible, robust business-centered rights management solution that will broaden the consumer marketplace for pay media," said Christopher Levy, CEO of BuyDRM and Microsoft MVP for Digital Media.[3] Composed of new media and entertainment functionality built on the Microsoft Dynamics AX platform, the new solution will integrate and streamline media production processes. Ascent will offer a hosted version of this solution along with integrated managed services to film studios, broadcasters, global media enterprises and advertising agencies, all of which are demanding capabilities that allow the immediate distribution of digital content to outlets around the world. This new solution is one of several Microsoft Dynamics solutions for the media and entertainment industry.[1] Using the Microsoft Dynamics customer relationship, financial and supply chain management solutions, Microsoft and its partners are helping media companies remove barriers and automate many previously manual processes, helping to reduce costs, improving time to market, and increasing sales and marketing efficiencies. Microsoft and Ascent Media Group today announced a strategic alliance that will result in new solutions that will automate and streamline the supply chain for the media and entertainment industry and help them transition to the digital age.[1]
Microsoft Silverlight enables the delivery of high-quality video to consumers and has been gaining widespread adoption throughout the digital media industry. Widevine has been engaged with the Hollywood studio system for nearly a decade for both IPTV and Internet delivery to facilitate cross-platform, ubiquitous content security. "Our content partners can now access their premium content libraries and build monetization strategies around a Silverlight offering, including ad-supported, geo-filtered or pay models for their consumers. This is really a win for content owners, who have a choice of content-protection technologies from Microsoft and third parties such as Widevine," said Steve Sklepowich, Group Product Manager in the Developer Division at Microsoft Corp.[6] Ponder that one for a moment. "This is the first time Microsoft has partnered (with), endorsed and utilized a third-party DRM technology for their video format," Widevine CEO Brian Baker said in an interview. Microsoft has enjoyed huge success with its Windows Media DRM (the latest version of which is called PlayReady ), especially in video. I think the it's used by all of the online movie rental services licensed by Hollywood except Apple's iTunes Store. The business model du jour for video on the Web is free, ad-supported content, which means it's important to reach the maximum number of viewers. That's why some studios have shifted away from Windows Media and its DRM, which work only on computers and devices running Windows, in favor of Flash, which works on all sorts of operating systems and devices.[7] "Telstra BigPond, as Australia's leading provider of audio and video, has been using Windows Media DRM for years and with Silverlight's support for PlayReady - the latest generation of Microsoft's media DRM," said Craig Middleton, group manager, Corporate Relations, Telstra BigPond. "BigPond is looking forward to working with these latest technologies to further enhance its innovative and world-class video and audio content offering to the Australian market place."[3]
Silverlight DRM builds on Microsoft's extensive expertise and experience in content protection and support for hundreds of millions of media players and devices worldwide.[3] Silverlight DRM, which has already found support from many companies, will support live streaming, on-demand streaming, and progressive downloads for connected experiences. Although many companies are slowly moving away from DRM, by offering the service right into the technology, Microsoft is opening doors for businesses that refuse to realize that their customers don't want it.[4] We're pleased today to announce our support for Silverlight DRM, Powered by PlayReady, so that content producers leveraging our high-performance CDN can enable highly secure, profitable streaming experiences through Silverlight 2 technologies," said Adam Wray, vice president, strategic alliances, Limelight Networks Inc.[3]
"Limelight Networks is a long-time content delivery partner of Microsoft, and was one of the first to support the initial Silverlight experience.[3]
As previously reported in the INQUIRER, the Vole's Silverlight is a cross-browser, cross-platform, cross-dressing plug-in which delivers next-generation media experiences and interactive applications. Since its launch, more than 8,000 applications have been developed for it, according to Microsoft. Andrews didn't put the predicted Silverlight success down to marketing, but said that they would do well because "Microsoft supports its products very well". He admitted that although the Vole was not an innovator in the field of flash technology, it was quick to play catch up, gushing "boy, they're the fastest follower you can find". Adobe better watch out, or Microsoft will have overtaken them in a flash.[8] Microsoft Silverlight is a cross-browser, cross-platform, and cross-device plug-in for delivering the next generation of.NET based media experiences and rich interactive applications for the Web.[2]
Microsoft and Ascent Media Group have formed a partnership to automate the supply chain for the entertainment industry. It also said Microsoft executives will show off versions of its Dynamics packaged applications customized for the media customers at NAB. Microsoft also added features to its Interactive Media Manager application, which is built on SharePoint Server, including a Silverlight rough-cut video editor and an enhanced searchable media catalog.[9] The new search site will launch in the next few weeks. Yahoo Japan won't stop there: the company hopes to use Silverlight in many of its Internet services, in addition to search. Microsoft is also boasting that an additional six other companies have decided Silverlight is worth their time: Madison Square Garden Interactive, Tencent, Abertis Telecom, Terra Networks Operations, SBSi, and MNet. It's exciting to see broad industry recognition and rapid adoption of Silverlight across the world.[4] New Silverlight customers include Madison Square Garden (MSG) Interactive, Chinese Web portal Tencent, Abertis Telecom, and Terra Networks Operations. Other notable recent customers include NBCOlympics.com and Yahoo Japan. While they woo content producers, both companies are also battling over software developers.[9]
Microsoft chose the National Association of Broadcasters (NAB) Show 2008 in Las Vegas to announce new customers for its Silverlight rich-media player and introduce software aimed at broadcasters. It also detailed SilverlightDRM, a content protection system based on Microsoft's PlayReady technology, which is set to be available later this year with Silverlight 2.[9] "We look forward to expanding platform coverage using Silverlight with PlayReady, which is expected to satisfy industry requirements for content protection and simplify and improve the end-user experience."[3]
"BuyDRM is an industry leading provider of robust DRM solutions, and has a long history of securing premium content delivered to millions of consumers," says Tom Honeybone, Senior Director, Silverlight Business Development, Microsoft Corporation.[2] "We have been working closely with Microsoft to develop one of the industry's first Silverlight DRM-enabled services offering that is flexible, easy to deploy and provides powerful rights management solutions for a variety of industries."[3] About BuyDRM BuyDRM, a division of Austin, Texas based NFA Group Inc., was founded in 2001 to meet the needs of the rapidly expanding pay media industry. Its flagship product KeyOS is offered as both a service and solution, representing extensive research, development and practical use in deploying commercial digital rights management technologies.[2]
The digital rights management, or DRM, software will work with streamed, progressive download, and downloadable media, and it can be extended by third-party software companies, Microsoft said.[9]
BuyDRM is a preeminent provider of Microsoft DRM technology and a featured Microsoft Partner, with more than 200 customers in the entertainment, enterprise and education industries. BuyDRMs founder and CEO, Christopher Levy, is a three-time recipient of the Microsoft MVP award for Digital Media and was selected as a Streaming Media All-Star by Streaming Media Magazine in recognition of his pioneering work in streaming media.[2] Widevine enables the acquisition and distribution of premium studio and broadcaster content for more than 130 service providers globally and more than 160 web properties. Its patented conditional access and DRM technologies make it possible to protect digital media and pay-TV revenues while creating new service opportunities through the secure distribution, identification and tracking of digital content.[6] Widevine is a leading provider of content protection and forensic watermarking solutions worldwide for content owners and telco, cable and internet service operators.[6]
An innovator and holder of more than 30 patents, Widevine is the only content protection vendor that can secure multiple platforms and formats, including Flash-based distribution of digital media.[6]
Microsoft has an uphill climb with Silverlight, the browser plug-in technology it's developing to compete with Adobe's ubiquitous Flash technology. To boost its chances, it's taking a distinctly un-Microsoftian tack: it's designing the technology to work on software platforms and devices outside the Windows universe. In that vein, it's working with Widevine to supply a non-Windows DRM for content delivered via Silverlight.[7] One other intriguing difference between Widevine's content-protection technology and Microsoft's is that Widevine is working with the Coral Consortium on making different forms of DRM interoperable. Coral's goal -- which didn't seem to be shared by Microsoft -- is to let consumers move all the content they buy seamlessly among the devices they own, regardless of the DRMs or the brands. It's a fantasy in today's world, which is dominated by the non-interoperable DRMs from Microsoft and Apple.[7]
Achieving interoperability would be a win for consumers and content providers alike because it would make protected content more useful. It might also make the public more receptive to DRM, to the chagrin of those who'd like to see the technology wiped off the face of the earth.[7]
Microsoft will be demonstrating a technology preview of Silverlight DRM at the NAB Show in booth SL5520, and has introduced a preview program for customers to learn more about Silverlight DRM. Additional information, including licensing terms for Silverlight DRM, is available at http://microsoft.com/silverlight.[3] Microsoft will demonstrate the connected DAM experience based on IMM through broad partner integration: automated asset and sequence export to Avid Technology Inc., browser-based tape ingest via Telestream Inc.' s Pipeline, point-to-point managed file transfer via Aspera, direct Microsoft Silverlight generation via the server-side control of Microsoft Expression Encoder version 2 (currently in beta), and integration with Rhozet's Carbon Coder for transcoding.[1] Interesting enough, Silverlight almost triples. Silverlight is very, very popular with this Web 2.0 technology developer." Andrews based his claims on Evans Data research. 'many people think about Microsoft as not the innovator'which they aren't in many cases'but, boy, they're the fastest follower you can find,' Andrews said. 'When you look at developer support and quality of product, and then you look at how those products tie back into the stack so easily, it really facilitates the productivity of these developers."[10] Evans Data official says Microsoft's support of its products will drive the growth of the company's alternative to Adobe Flash over the next 18 months. Despite Adobe Flash's dominance in the world of rich Internet applications, Microsoft's competing offering, Silverlight, is expected to triple its market share, according to a market researcher. In an interview with eWEEK, John Andrews, president and CEO of Evans Data, said that over the next 12 to 18 months, Silverlight should triple its market share.[10] WHEN IT COMES to rich Internet applications, Adobe flash has the biggest slice of the market share pie, but according to new market research, Adobe's dominance could be pulled out from under their flashy feet, with the Vole's rival Silverlight offering predicted to triple its market share over the next year and a half. Mightysoft and Adobe have been fighting it out in the Silverlight versus AIR battle for supremacy for a while now, but in an interview with Eweek, John Andrews, president and CEO of market research firm, Evans Data, noted that "Silverlight is very, very popular with Web 2.0 technology developers", and that it would probably be able to increase its market share three times over in the next 12 to 18 months.[8]

Silverlight offers customers and partners the highest quality creation and delivery of media, protected content, advertising and rich Internet applications, and we are committed to making it easy for partners to integrate and extend Silverlight capabilities. [4] The millions of programmers trained in Microsoft's.Net tools can write rich Internet applications with Silverlight. Adobe, too, is boosting up its tools investment around Web toolkits and Flex.[9]
Microsoft provides the foundational technologies that help media companies create rich media content quickly and efficiently. At the NAB Show 2008, Microsoft is expanding its efforts with new solutions and alliances that further reduce the barriers to creating and distributing content across a variety of mediums.[1] Today, Microsoft announced new components for Microsoft Interactive Media Manager (IMM), a collaboration digital asset management (DAM) solution built on Microsoft Office SharePoint Server 2007.[1] "The media industry can expect Microsoft to continually develop and deliver the solutions that tackle the unique challenges unfolding as digital media and the Internet take on greater importance in nearly all facets of life."[1]
" With the Internet now a widely accepted channel for video, the success of broadcasters and media companies relies on their ability to cost-effectively create and deliver content across many different media and screens, " said Gabriele Di Piazza, managing director of Media and Entertainment for the Communications Sector at Microsoft Corp[5] Microsoft and its partner ecosystem give media businesses the tools to efficiently collaborate and access digital media assets from "work-in-progress" through to the preparation and delivery of the content.[1] Leveraging Odaptor, Microsoft.NET developers can now transcode and publish video and user generated digital content within SharePoint environments.[5] The direct support of video applications and publishing enriches the SharePoint platform by enabling custom development, video branding, digital content management, and archiving.[5] " Digital video is proliferating and it ' s penetrating all corners of the marketplace. The way users are developing, managing, and viewing video is constantly evolving, and this creates an ongoing opportunity for the creation of cutting edge video applications, " said Darcy Lorincz, CEO, Origin Digital[5] " As a.NET developer, Origin Digital understands the needs and desires of the development community and recognizes that both Microsoft ' s workspace solutions and its platform-agnostic development tools can have a profound impact on the way video is created and experienced[5]

Today it unveils a similar solution for Silverlight at the National Assn. of Broadcasters convention in Las Vegas. In addition to scrambling the video as it's being transmitted from the Web to a user's computer, Baker asserted, Widevine also can protect it against copying while it's being played. When Widevine's technology detects that the user's computer is recording the playback, he said, it can degrade the picture quality, stop the playback or ask the user to stop copying. Two studio executives I talked to said the technology seems effective, but they added that there are no fool-proof solutions to piracy. [7] "More recently we've expanded our proficiency to include Silverlight, a tool that is exceptionally designed to offer a very compelling user interface for media on the Web.[3] The ontology editor offers greater flexibility to the metadata infrastructure and design of various forms of ontology files through a SharePoint-compliant wizard. Advanced search functionality utilizes the business data catalog (BDC) component within Microsoft Office SharePoint Server to expose both rich and nonrich media in the same user interface.[1]
"DRM is an integral part of the Technicolor Electronic Distribution Services offer, with Windows Media DRM playing a key role in our technology," said Mark Langford, vice president, marketing & product management, Thomson Technicolor Electronic Distribution Services.[3]

The new support for PlayReady will help us complete the offering of our next generation Live Streaming platform that is based on Silverlight and targeted at tier-one media and entertainment companies." [3] The combination of Silverlight and PlayReady further extends business and monetization opportunities for the industry and raises the bar for rich, interactive consumer experiences."[3] With an average of 1.5 million daily downloads of the Silverlight plug-in, and growing, adoption of Silverlight around the world continues to accelerate momentum for compelling online media experiences for consumers.[3] The entire release is available at http://www.microsoft.com/presspass/press/2008/apr08/04- 14NABEntertainmentPR.mspx. Consumers are increasingly demanding in how they experience content. They want personalized content, tailored to their specific interests and lifestyles, and they want to receive that content on their preferred devices -- televisions, computers, mobile phones and portable digital players -- anytime, anywhere.[1]
Last week, Microsoft released the latest updates to the Virtual Earth platform, which leverages the latest in bird's-eye views and 3-D modeling to create immersive viewing experiences and also enhances production values by converting high-quality 3-D tours to video.[1] At MIX08, Microsoft also announced a strategic alliance with Move Networks, a leading provider of advanced video delivery services.[3] A gallery on Microsoft's website includes a video (Silverlight required of course) that demonstrates the new service quite well (and requires no Japanese to understand).[4]
In addition to Ascent, Microsoft today announced several new customers using Microsoft Dynamics, including Paramount Pictures, German sports broadcaster Deutsches SportFernsehen GmbH (DSF), Dutch music rights custodian Buma/Stemra and Microsoft Studios.[1] We have also been working with Microsoft for some time on digital rights management.[3]
A Microsoft Silverlight 2-based rough cut editor enables a team to create a rough edit from within the browser, as a precursor to a professional nonlinear editing system. It provides collaborative editing capabilities using proxy files to generate a true edit decision list with direct association to master, high-resolution assets.[1]

As content workflows become increasingly complex, media companies are beginning to more tightly integrate business workflows into the content creation process. [1]
SOURCES
1. Microsoft Extends Its Vision for Creating, Managing and Experiencing Content at the NAB Show 2008 2. BuyDRM Announces Support for Microsoft Silverlight DRM Content Protection Technology 3. Microsoft Announces New Support for Silverlight by Content Companies Worldwide 4. Yahoo Japan embraces Silverlight for refined search experience 5. Origin Digital Adds Support for Microsoft Silverlight and SharePoint 6. Widevine Previews Content Protection Platform With Support for Microsoft Silverlight 7. Bit Player : Los Angeles Times : Microsoft, Silverlight and Widevine 8. Silverlight predicted to triple market share - The INQUIRER 9. Microsoft touts media business gains with Silverlight | Tech news blog - CNET News.com 10. Silverlight Adoption Expected to Triple

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