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 |  InformationWeek -
Nov-05-2009Wolfe's Den: HP Revs Data Center Strategy, Stabbing At Cisco(topic overview)
CONTENTS:
- '''By leveraging HP'''s Converged Infrastructure approach with our customers, we are enabling''them to improve infrastructure functions, simplify management and lower power costs,''' said Marc Sarazin, executive vice president of Sales and Marketing, AdvizeX Technologies.''''' (More...)
- "We've been working with HP on the architecture, on how to bring things together and just getting prepared as a partner," said Mark Melvin, CTO of ePlus. (More...)
- CIO Canada - Frankly Speaking on SOAs - Canadian CIOs offer advice on developing service-oriented architecture projects. (More...)
- The sensing technology is a key enabler of HP's vision for a new information ecosystem, the Central Nervous System for the Earth (CeNSE). (More...)
- SunGard and the Infinity team are looking forward to working with HP and the Partner Technology Access Center to optimize use of the Matrix.''' (More...)
- Based on fault-tolerant hardware, Neoview can support thousands of parallel input streams, Stephen said. (More...)
- FlexFabric converges the benefits of HP's ProCurve and Virtual Connect products. (More...)
- FlexFabric not only works with HP's x86 blade servers, but also the company's Integrity and Nonstop blades powered by Intel's Itanium processors, Miller said. (More...)
- And, data centre smart grid technology addresses the current data centre problem of power and cooling by bringing more capacity back into the IT infrastructure. (More...)
- Elasticity ''' Returning to peak form after being compressed or stretched is achieved through a converged infrastructure. (More...)
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'''By leveraging HP'''s Converged Infrastructure approach with our customers, we are enabling''them to improve infrastructure functions, simplify management and lower power costs,''' said Marc Sarazin, executive vice president of Sales and Marketing, AdvizeX Technologies.''''' This is all part of our commitment to solve technology issues impacting our customers so they can achieve greater operational efficiency." "ePlus believes that the HP Converged Infrastructure Architecture allows customers to break down barriers in the data center, creating a more resilient, modular, and optimized environment that is not only cost effective, but grows and contracts with the ebb and flow of their business," said Mark Melvin, chief technology officer, ePlus. "This is a natural extension of our leadership with the HP BladeSystem Matrix and our ePlus Performance Optimized Virtualization (POV) offering. It provides our customers the ability to create large and massively scalable compute, memory and storage domains without the usual restrictions, allowing the freedom to allocate resources in the data center and the cloud." '''Citrix is aggressively developing with HP new Matrix ISV templates for Citrix best in class virtualization solutions including XenDesktop and XenApp to allow our customers to dynamically architect their virtual infrastructure in response to today'''s dynamic and challenging business environment. [1] Hewlett-Packard, HP, enterprise, IT, economics, visibility, innovation, economic, economic cycles, organizations, technology, technology investments, planning decision makers, unpredictable, flexible, CIO, success, time-to-market, economies, advantage, line of sight, competitiveness, mitigating risk, information governance, business data management, peak, revenue, innovation, elasticity, converged infrastructure, HP Neoview Advantage, HP Neoview enterprise data warehouse platform, mission-critical, real-time insights, high volumes of information, performance, integrated solution, HP Integrity BladeSystem, HP StorageWorks, multiple platforms, system downtimes, HP Converged Infrastructure architecture, IT sprawl, maintenance, network costs, virtual resource pools, energy integration, data center, data center smart grid technology, shared services, cloud computing, HP Infrastructure Operating Environment, HP FlexFabric, HP Virtual Resource Pools and HP Data Center Smart Grid, HP BladeSystem Matrix, life cycle asset, IT outsourcing services, partner network.[1] The move is seen as a counter response to rival Cisco's announcement Tuesday in which the company launched an alliance with EMC and VMware entitled Virtual Computing Environment coalition. The Cisco-EMC-VMware alliance could potentially rival HP and IBM with its combination of storage, security and virtualization capabilities that integrate into Cisco Unified Computing System. The HP Converged Infrastructure Architecture completely virtualizes compute, storage, networking and management resources in the data center, unifying them all under common management. The company will use several HP technologies to accomplish this, including BladeSystem Matrix, FlexFabric and Virtual Resource Pools. HP says it will provision modular standards-based systems on-demand by using its Virtual Resource Pool technology. This will provide support for its enterprise, cloud and high performance computing applications.[2]
Hewlett-Packard is pulling together a host of new and existing products and services to create a converged infrastructure solution that officials say will give businesses a clear alternative to more partner-driven offerings from the likes of Cisco Systems and IBM. HP officials rolled out their Converged Infrastructure Architecture Strategy Nov. 4, a day after Cisco, storage giant EMC and virtualization technology vendor VMware announced a tighter partnership to develop and market preintegrated computing systems called vBlocks. HP's decision to rely mostly on its own technology to create its converged data center solution will be a key differentiator as it competes with other top-tier IT vendors for what officials believe will be a $35 billion market opportunity by 2012. 'We're the only one with the IP across the stacks,' David Donatelli, executive vice president of HP's Enterprise Servers and Networking, said in an interview, noting the vendor's high positions in such markets as industry-standard servers, enterprise networking and storage.[3] 'Efficiency is the No. 1,' Donatelli said. HP and rival vendors have been aggressively pushing in this direction for more than a year. Cisco earlier this year introduced UCS (Unified Computing System), an all-in-one solution that includes its own servers and networking, plus products from EMC, VMware and Intel. HP answered with its BladeSystem Matrix all-in-one converged offering. As part of their 2-year-old Data Center Networking strategy designed to reintegrate computing, storage and networking in the data center, IBM officials in July announced tighter partnerships with networking vendors Cisco, Juniper Networks and Brocade Communications Systems. In September, Dell announced its Efficient Enterprise converged data center strategy, which includes partnerships with Brocade and Scalent Systems. The bulk of HP's initiative will be built with its own new and enhanced products, Donatelli and Miller said.[3]
HP is set to roll out on Wednesday a line of products and services it calls HP Converged Infrastructure Architecture. The package aims to help companies make their data centers more flexible and integrated with corporate operations. Tech managers want to save time, money and energy in how they run data centers, says Paul Miller, head of marketing for the HP servers, storage and networking business unit. He says most chief information officers spend about 70% of their budgets to maintain and run data centers, with little left over to tackle new projects. "A converged infrastructure helps CIOs rebalance that ratio, to bring new innovation into their business," Miller said. "This puts CIOs in a position to help advance their core business, and that's what technology is all about." Some heavyweights are jumping into this same market. Early this year, networking leader Cisco Systems ( CSCO ) released its first server.[4] HP's Converged Infrastructure Architecture relies heavily on the company's own technology, a departure from the partner-heavy data center initiatives from such rivals as Cisco, Dell and IBM. The HP strategy includes hardware, software and services to create an infrastructure that brings together computing, storage, networking and management resources into a single pool designed to help increase businesses' agility and efficiency and drive down operation and maintenance costs in the data center.[3] The companies said the Virtual Computing Environment will ease sales of pre-configured and pre-tested hardware, storage and virtualization bundles. Within hours, HP then redubbed its venerable Adaptive Infrastructure strategy as its Converged Infrastructure and unveiled enhancements to its hardware and software aimed at making converged data center servers, storage and networking hardware more attractive. Both moves are seen as aggressive ploys to reach beyond each company's respective user base and compete on the competition's home turf. Both Cisco and HP have their strong points, and they're both pushing into relatively new areas, said Mark Melvin, chief technology officer of ePlus Inc., a Herndon, Va. -based integrator that works with both vendors. One of the issues VARs foresee is that Cisco, with its strength in routing and switching, typically sells to one IT constituency, and HP servers usually flow to another part of the shop. Now that Cisco is pushing servers, and HP has taken great pains to bolster its ProCurve networking hardware line, they will sell against each other considerably more.[5] A day earlier, Cisco launched a joint venture called the Virtual Computing Environment coalition with EMC and VMware, potentially challenging the likes of HP and IBM with a powerhouse combination of storage, security and virtualization capabilities that tie into Cisco's own Unified Computing System (UCS) fabric. Just as San Jose, Calif. -based Cisco is pitching its new venture's ability to increase data center efficiency, so too is HP targeting a market it claims is hungry to reduce the cost of maintaining existing IT infrastructure, said Deborah Nelson, a senior vice president of marketing for Palo Alto, Calif. -based HP's Enterprise Business unit. "Two-thirds of IT budgets are spent on maintenance, just keeping the lights on," she said.[6]
Michelle Warren, president of Toronto-based MW Research and Consulting, said IT managers have long been asking for the ability to purchase equipment and services as needed, and have the option to mix assets in-house or outsource to a provider. The fourth quarter of this year, said Warren, appears to be when technology vendors are finally responding to that. "It's as if the big companies get it and are finally able to deliver a versatile solution," she said. The approach HP is taking with this announcement, said Warren, is that it will take care of the management of the infrastructure while freeing up IT to focus on innovating. "One of the secrets to success in this recession is the continued ability to market, continued ability to conduct business, continued ability to create something new and innovate," said Warren. This week, Cisco Systems Inc., EMC Corp. and VMware Inc. announced they are collaborating through the Virtual Computing Environment (VCE) coalition to provide integrated products and services for building private cloud computing infrastructures that give businesses greater flexibility.[7] The components bring together new technology and existing products from HP. HP announced its systems for a converged virtualised datacentre on Wednesday, the same day Cisco, EMC and VMware introduced their own Virtual Computing Environment joint venture. Among the Converged Infrastructure suite's technologies is the new Infrastructure Operating Environment (IOE), which is aimed at helping chief inforamtion officers use automation to build datacentres that can respond quickly to business needs. It is based on HP's existing hardware and virtualisation management package, Systems Insight Manager.[8]
Durgadutt Nedungadi, Director Sales, Enterprise Business, HP India said, "The tone of business and IT leaders across the world seem to suggest the same thing, which is to take advantage of unpredictability." 84 percent of business leaders believe that innovation is critical to their organization's success in the new economy and 71 percent said that they would invest in more technology if they could see it was meeting time-to-market and business opportunity needs. "Technology is a fundamental contributor to business innovation and with HP's portfolio of products, services and solutions, organizations can build technology environments that deliver the outcomes that matter today and tomorrow," said Nedungadi. Today, HP unveiled the HP Converged Infrastructure Architecture and associated services and partner offerings that will provide a blueprint for chief information officers to create elasticity in their technology environments in their businesses.[9] BANGALORE: HP on Thursday unveiled the HP converged infrastructure architecture and associated services and partner offerings that provide a blueprint for chief information officer to create elasticity in their technology environments, supporting innovat ion in their business. The HP Converged Infrastructure enables data centre environment that allow organisations to focus on innovation and making technology a key differentiator for their business, a release said. It integrates existing silos of computer, storage, network and facility resources with unified management to deliver a virtualized, highly automated technology environment.[10] Hewlett-Packard Company or HP, internationally renowned technology corporation has brought out converged infrastructure architecture and related services and partner offerings. It has been learnt that these do render a design for chief information officer in order to form elasticity in their technology environments, supporting novelty in their business. In accordance with a release, the HP Converged Infrastructure enables data centre environment that allow organizations to crack down on originality and making technology an important differentiator for their business.[11]
HP is building a Converged Infrastructure framework for cohesively managing all the server, storage and network components that make up the data center. Although the exact details of how HP'''s Converged Infrastructure will work are sparse, the company envisions the development of a common shared service engine that will manage the underlying HP server, storage assets such as the arrays the company acquired when it bought LeftHand Networks and iBrix, and the company'''s line of ProCurve networking equipment. Absent at the moment from the HP architecture are any alliances with providers of virtual machine software such as VMware, Microsoft or Citrix.[12] The Palo Alto, Calif. -based company announced HP Converged Infrastructure architecture and HP Converged Infrastructure Consulting Services toward making flexible IT environments, said Doug Oathout, vice-president for green IT and business development for enterprise storage servers and networking for HP.[7]
The HP Converged Infrastructure Consulting Services are designed to help businesses design, test and implement scalable infrastructures. They are offered in three service levels depending on customer need: enterprise services group, technology services group, and business partners. Besides the new offerings, HP has upgraded its HP Neoview enterprise datawarehousing platform such that customers can now process mission-critical workloads and perform real-time analysis on it.[7] HP also offers flexible financing solutions for customers deploying an HP Converged Infrastructure through HP Financial Services, the company'''s leasing and life cycle asset management services subsidiary. HP Financial Services makes it easy for customers to deploy technology that meet their rapidly changing business needs.[1]
The ability of HP BladeSystem Matrix to dynamically provision and continuously re-balance infrastructure resources enables companies to more efficiently implement analytics while realizing significant time and cost savings,''' said Paul Kent, vice president, Research and Development, SAS. '''The ability to help organizations quickly and cost effectively realize value from their PLM investment has contributed to establishing Teamcenter'' software as the world'''s most widely used PLM portfolio,''' said Rich Ramsey, vice president of Partner and Components Marketing, Siemens PLM Software. '''The Platform Extensibility Services in Teamcenter combined with HP'''s converged infrastructure strategy and our ability to deliver the solution with HP BladeSystem Matrix, will further accelerate our customers''' time-to-value on their PLM and IT investments and enhance their position for future business growth.''' '''Both SunGard and its financial services customers realize there is an evolution taking place in how software is delivered and consumed.[1] '''To keep pace with rapid growth, we needed to consolidate IT resources from eight datacenters to four and turn IT into a profit generator,''' said Ghanim Al Falasi, vice president, IT, Dubai Airport, UAE. '''By adopting a converged infrastructure with HP BladeSystem Matrix and working with HP services, we achieved our goals, and created a green, highly responsive data center environment at a significantly lower cost of operations, while eliminating the complexities caused by IT sprawl.'''[1]
'''Together, McAfee and HP technology provide robust security for mission-critical applications to deliver cost-effective and energy efficient customer environments. McAfee VirusScan Enterprise for Offline Virtual Images automatically updates the signatures and checks for viruses so offline virtual images no longer pose a security risk to the virtual environment when they are activated. This combined with HP BladeSystem Matrix technology enables customers to simplify their data centers and maximize the value of their technology investment,''' said David Scholtz, senior vice president of worldwide strategic alliances, McAfee.[1]
HP's new one-stop data center offering includes server and storage consolidation through HP FlexFabric process-standardization via the new HP Infrastructure Operating Environment product suite, virtualization management courtesy of HP Virtual Resource Pools, and the HP Data Center Smart Grid's "intelligent" path to energy efficiency.[6] IOE allows IT managers to manage servers, storage, network connections and facility resources. It unifies the tools for infrastructure lifecycle management into a single console, and includes Orchestration Manager, an automation tool for developing self-service portals that allow managers to provision the services they need as required. HP has repackaged its datacentre management tools as Data Center Smart Grid (DCSG), which allows the monitoring and control of energy use down to the rack and server levels.[8]
Current data centers are built on years of unique architectures and silos around storage, servers, networking and management, and even facilities (power cooling). The problem with that architectural approach is it's difficult for IT (managers) to make changes, to drive the flexibility they need in their business. When they need to make a change - say to add a new application or dynamically scale an application - it takes a handoff between storage and servers, even to ensure sufficient power to run the application. The big trend we see is that all these silos will converge to free up the maintenance and operations of infrastructure, in order to bring in new innovation for business needs vs. just keeping the lights on and the infrastructure running.[4]
"We are trying to help customers build an IT infrastructure to cope with the odd world that we find ourselves in at the moment," said Iain Stephen, vice president of enterprise servers and storage for HP in EMEA. It is an "odd world" because uncertainty remains as to whether the economy will bounce back, whether business will pick up again but at a slower pace than before, or whether the industry will ever fully recover from the current recession, he explained. Many businesses are already looking to implement something now that could give them a competitive advantage in the future, Stephen added. "This means that flexibility is one of the most critical aspects of IT as far as chief information officers are concerned," he said. A key part of the new announcements is the overhauled HP Neoview Advantage, according to Stephen, which is designed to help firms get a handle on their performance by adding real-time analytics to its existing data warehousing platform. The updated solution has been given a 40 per cent performance improvement and now runs on HP's NonStop C-Class Integrity blade servers, making it "a very significant launch", he said.[13] HP has announced aggressive plans targeted at the recent declarations made by Cisco and IBM for enterprise customers. In its recent announcements, HP has come out with plans which majorly revolve around EDS services and are aimed to tap enterprise customers. The company is gearing to announce the launch of a set of products and services that will help companies to develop better insight in their business and greater flexibility. The new products and services that company is planning to come up with will help HP to exploit the potential of EDS. The leading PC giant has released an updated version of its Neoview Advantage real-time data warehouse and business intelligence platform based on fault-tolerant hardware.[14] Hewlett-Packard is to launch a set of products and services, which it claims will help firms achieve better insight into their business, faster application development and greater flexibility in responding to market changes. The announcement is the first indication of how HP plans to exploit its $13.9bn acquisition of IT services firm Electronic Data Systems (EDS). It comes in response to recent product announcements from competitors Cisco and IBM aimed at enterprise customers. HP has released an updated version of its Neoview Advantage real-time data warehouse and business intelligence platform.[15]
PALO ALTO, Calif.--( EON: Enhanced Online News )-- HP today announced new products, solutions and services that help organizations drive innovation and rapidly scale up and down to meet changing business needs. "Both SunGard and its financial services customers realize there is an evolution taking place in how software is delivered and consumed.[1]
HP has launched a suite of datacentre products and services aimed at tidying up the sprawl caused by legacy architecture and technology. The suite, called HP Converged Infrastructure, consists of management systems for the virtualised datacentre ' both hardware and software ' and a new network management fabric.[8] Among the announcements is an updated version of HP's Neoview data warehousing platform, and a new Converged Infrastructure architecture designed to deliver greater flexibility in the way storage and networks are configured, plus service offerings built on HP's acquisition of EDS last year.[13] November 4, 2009 -- Hewlett-Packard is putting its own twist on the data center of the future with today's launch of the HP Converged Infrastructure Architecture and a set of associated services and partner offerings that create a virtualized, on-demand data center.[16] HP is offering new consulting services to support the Converged Infrastructure Architecture through planning, design and implementation help.[3] Hewlett-Packard announced HP Converged Infrastructure architecture and HP Converged Infrastructure Consulting Services based on a new architecture to reduce customer footprint while allowing for new business.[7] For customers who do not want to build infrastructure themselves, HP Enterprise Services provides a full range of IT outsourcing services to deliver an HP Converged Infrastructure. Organizations can outsource all or part of their infrastructure based on their business needs.[1] Available from January 2010, Neoview Advantage also reduces cost of ownership with pre-built, pre-tested configurations. HP also unveiled what it calls its Converged Infrastructure architecture, which is aimed at delivering IT capable of adjusting dynamically to business needs and is effectively an update of the Adaptive Infrastructure strategy that HP has followed for many years.[13] Embodying all of the attributes of the HP Converged Infrastructure Architecture, the HP Bladesystem Matrix has allowed Dubai Airport, UAE, one of the world's fastest growing airports, to turn technology from a cost center to a profit generator.[9] The HP Converged Infrastructure Architecture integrates and virtualizes compute, storage, networking and management resources based on several HP technologies, most notably BladeSystem Matrix, FlexFabric and Virtual Resource Pools.[16] An upgrade of HP's Dynamic Smart Cooling technology, which previously worked with a small subset of power conditioning and control units, the system now offers standards-based control, and spans the entire datacentre "from the technology infrastructure to facilities", according to the company. Another component is the Virtual Resource Pool, which provides virtualised collections of resources including servers, storage and networking. It includes the first iteration of a new scalable file system, iBrix, which was announced earlier this year.[8] ProCurve is the brand for HP's hardware and software technology, while Virtual Connect hardware provides a virtual path for networking and storage protocols for each virtual server, out to the switch. HP said that this package allows enterprises to reconfigure the network on the fly, as the changing demands from mobile virtual machines require.[8]
Donatelli and Paul Miller, vice president of marketing for HP's Enterprise Storage and Servers unit, said the key problem converged networks are trying to solve is IT sprawl in data centers, which is leading to a disproportionate share of enterprise technology budgets'about 66 percent'being spent on maintenance and operations, with only 34 percent left over for innovation.[3] HP fields not only servers and management software, but also storage and networking gear. The company is pushing its vision as a true one-stop shop for converged data center hardware, arguing that Cisco is merely cobbling together parts from other companies.[5] Cisco didn't offer servers, and HP ProCurve was seen more as a wiring closet than a data center networking hardware line. That dynamic changed drastically last spring when Cisco announced its own Unified Computing System servers.[5]
HP's approach calls for the complete virtualization of resources in the data center and unification under common management. It is a concept that many in the industry believe is the way of the future, including the Virtual Computing Environment coalition - a joint effort created by EMC, Cisco and VMware to provide virtualized building blocks (Vblocks) as the preferred foundation for next generation data centers.[16] The new architecture seeks to take that model for data center convergence and apply it across a distributed architecture using a network fabric that is similar in concept to the unified fabric model being pushed by Cisco. HP officials are also emphasizing the ability of its consulting organization to help customers essentially reinvent their data centers by developing what amounts to a grid of dynamic data center services, including any and all issues related to the management of that process.[12] Built on HP'''s deep experience in shared services, cloud computing and data center transformation projects, the new services allow customers to design, test''and implement''highly scalable infrastructures.[1]
A MEMS accelerometer is a sensor that can be used to measure vibration, shock or change in velocity. By deploying many of these detectors as part of a complete sensor network, HP will enable real-time data collection, management evaluation and analysis. This information empowers people to make better, faster decisions, and take subsequent action to improve safety, security and sustainability for a range of applications, such as bridge and infrastructure health monitoring, geophysical mapping, mine exploration and earthquake monitoring. "HP is already the world's leading MEMS provider for fluidic devices, which are present in hundreds of millions of print cartridges each year, and we have proven capabilities for deep technology integration and commercialization into high-volume products," said Ken Abbott, director, Emerging Technology, Technology Development Organization, HP. "This, coupled with our position as a leading technology company, uniquely positions HP to deliver sensing solutions and services on a global scale."[17] As per experts, it does incorporate existent or actual silos of computer, storage, network and facility resources with unified management so as to convey a virtualized, exceedingly automated technology environment. It is to be noted that HP was thoroughly responsible in extending the HP blade system solution builder program to make added independent software vendors possible to manufacture solutions that clientele can quickly and effortlessly deal with in a converged infrastructure.[11] Stephen said HP is offering two ideas to increase firms' "elasticity" or responsiveness to change. One is the HP Converged Infrastructure architecture, which offers firms better integration and management of server, storage and network assets in virtualised environments, either on an in-house or outsourced basis.[15] Among the solutions, HP is offering businesses, the HP Converged Infrastructure architecture for virtualization and other is a cloud computing offering. HP is aiming the limited global enterprise IT budgets with its solutions and is expecting to offer converged infrastructure solutions.[14] HP fired back. The computing powerhouse announced a converged infrastructure architecture, which essentially creates a one-stop data-center shop. It packages HP's compute, storage, networking offerings into a highly virtualized bundle which can be centrally managed.[18]
HP also announced the HP Converged Infrastructure architecture, which delivers a technology environment that rapidly adjusts to meet organisations' changing needs. HP Converged Infrastructure addresses IT sprawl, the main cause of technology spend being focused on maintenance instead of innovation.[19] HP Converged Infrastructure Architecture and associated services provide a blueprint for chief information officers to create elasticity in their technology environments, supporting innovation in their businesses.[1]
HP (HPQ) is set to roll out on Wednesday a line of products and services it calls HP Converged Infrastructure Architecture. The package aims to help companies make their.[4] We continue to complement HP'''s best-in-class converged infrastructure with F5'''s market leading application delivery networking products to address our global enterprise customers needs for an efficient and agile IT infrastructure.[1] Part of the Converged Infrastructure offering, the new StorageWorks SAN Virtualization Services Platform (SVSP) version 3.0 includes a back-end LUN provisioning service. This feature automatically creates SVSP storage pools from capacity provisioned across multiple StorageWorks Enterprise Virtual Arrays (EVAs).Johns claims customers also can improve capacity utilization through the SVSP's ability to configure virtualized pools of storage and the application of thin provisioning.[16] New HP Converged Infrastructure Consulting Services help customers quickly and seamlessly transition from isolated product-centric technologies to a highly flexible converged infrastructure.[1]
By introducing F5'''s BIG-IP solutions into HP'''s BladeSystem Matrix, F5 is building with HP capabilities that will automate best practices and enable dynamic management of converged infrastructure, applications and services,''' said Jim Ritchings, vice president, Business Development, F5 Networks.[1] '''HP Matrix Infrastructure and TIBCO Silver''' are a powerful combination that advances the rapid development and deployment of composite business applications to the private cloud environment,''' said Ram Menon, executive vice president, Worldwide Marketing, TIBCO Software Inc. '''Mutual customers will be able to quickly and cost-effectively deliver elastic business applications in a well-governed and reliable environment.'''[1]
Designed for clustered environments, the tool provides access to 16PB of data across up to 4,000 nodes for a cost of $1.80 ('1) per GB. "It's a big, parallel file management system for scale-out clustering environments," said HP's business services divisional vice president Iain Stephens.[8] The new offerings of the company will increase business agility through on-the-fly delivery of shared service, lower the costs and complexity with a wire-once network fabric, improve energy efficiency and management across the data center.[9] Solution providers partnering with HP on the offering will be able to tap into new demand-generation programs and sales tools associated with the portfolio, according to HP. One such partner is ePlus Technology, a Herndon, Va. -based HP partner that worked closely with the vendor on the new data center offering ahead of its official launch.[6]
Rounding out the storage news, HP is about to ship the StorageWorks Cluster Extension EVA software integrated with Microsoft Hyper-V Live Migration. The Cluster Extension allows users to dynamically move both applications and storage across the data center for disaster recovery purposes. StorageWorks Cluster Extension EVA software with Microsoft Hyper-V Live Migration will be available later this month for $5,280.[16] The StorageWorks SVPSP improves capacity utilization through the configuration of virtualized pools of storage and the application of thin provisioning. HP is also set to release StorageWorks Cluster Extension EVA software integrated with Microsoft Hyper-V Live Migrationk, which lets users dynamically move both applications and storage across the data center for disaster recovery.[2]
HP's main rival, IBM ( IBM ), also has teamed up with Juniper. IBM is making a direct assault on HP's server and storage business, and claims it's taken 200 customers from HP this year. Miller spoke with IBD on Tuesday about the data center wars, from his base in Houston.[4] That's hindering what companies can do to grow their businesses, Miller said. Converged data center solutions can lead to greater flexibility and efficiency by tightly integrating the server, storage, networking and management software aspects of the data center, he said.[3] The Distrubuted Management Task Force (DMTF) is already working on an Open Virtualization Format (OVF) specification that should make the capabilities associated with V-Motion and V-App across all virtual machine implementations. Not only is the number of virtual servers growing, the complexity of managing the application workloads that run on them is about to dramatically increase in scope. Regardless of how all this plays out exactly, radical change to the way we manage data center is coming. The complexity associated with managing server, storage and network resources is not only economically unviable, it hinders productivity because there is no single pane of glass through which all this equipment can be managed. As we all know, any change to one element of the data center has an immediate effect on the others, so managing them cohesively not only makes economic sense, it makes everybody'''s job easier.[20]
MicroStrategy 9, running on HP BladeSystem Matrix, provides a flexible and cost-effective solution for organizations looking to deploy mission-critical BI applications. As a leading independent BI vendor, MicroStrategy provides excellent integration with HP BladeSystem Matrix, including support for critical technology such as virtualization, clustering, and full 64-bit capabilities to deliver maximum value at the lowest cost,''' said Sanju Bansal, COO, MicroStrategy. '''As companies strive to better compete on analytics, they are often up against heavy workloads with extreme data volumes and must be able to address unpredictable periods of high resource demands.[1] Using HP Virtual Resource Pool technology, modular standards-based systems can be provisioned on-demand to support enterprise, cloud and high performance computing applications, according to Lee Johns, HP's marketing director for unified storage.[16] The underlying capacity for Virtual Resource Pools is served up by HP's StorageWorks systems, including the new StorageWorks X9000 Network Storage System family, a series of scale-out systems based on technology from the acquisition of Ibrix.[16] The company's Virtual Resource Pools is supported by HP's StorageWorks systems. This includes the new StorageWorks X9000 Network Storage System series, which can scale up to 16PB of capacity in a single namespace or virtual file system capacity.[2]
HP's Virtual Resource Pools virtualize servers, storage and networking resources, which Miller said will enable easier and more flexible provisioning of resources depending on business demands.[3] "Technology is a fundamental contributor to business innovation," said Manoj Bhoola, Country Manager, HP Enterprise Servers, Storage and Networking, HP Enterprise Business.[19] '''In today's on-demand world, an agile infrastructure is one that can expand and shrink alongside the ebb and flow of business. This requires the kind of dynamic allocation of servers, storage and networking capacity that the HP Matrix technology is designed to handle.[1]
Hewlett-Packard Company, commonly referred to as HP, happens to be a technology corporation headquartered in Palo Alto, California, United States. In the realm of United States of America the company has its offices at the former old Compaq Campus in unincorporated Harris County, Texas, Latin America offices in Miami-Dade County, Florida, U.S., Europe offices in Geneva, and Asia-Pacific offices in Singapore. The presence of this colossal technology company can be found in almost each country of the globe and it does specialize in the development and also manufacture of computing, storage, and networking hardware, software and services.[11] The world'''s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.[1]
The move follows HP's acquisition last year of services company EDS, which was renamed HP Enterprise Services in September. The integration of HP's services offering with its technology lineup brings the company into line with arch-rival IBM, whose Global Services division has long been its most profitable. The move has been mirrored by Dell ' also keen to boost revenues in a declining hardware market ' in its just-finalised purchase of Perot Systems.[8] HP helps customers to drive business innovation and create new opportunities. Recently Nissan North America, Sony Ericsson Mobile Communications and Telstra signed multiyear agreements with HP Enterprise Services to assist in achieving their business goals.[1] HP Neoview Advantage, the new release of the HP Neoview enterprise data warehouse platform, supports real-time insight and decision making, allowing customers to respond to business events faster. This release offers dramatic improvements in performance, capacity, footprint and manageability.[1] New is an update for Neoview, HP's enterprise data-warehousing package, which provides business intelligence and analytics. The new version, Neoview Advantage, includes upgrades for both the software and hardware components, and can process thousands of parallel feeds in real time, according to HP. The system now sits on HP's Integrity BladeSystem, is twice as fast and occupies only 40 percent of the space of earlier versions.[8]
"We've been working with HP on the architecture, on how to bring things together and just getting prepared as a partner," said Mark Melvin, CTO of ePlus. "From our perspective, it's just a continuation of what we've been doing on virtualization with HP and VMware and others over the years. This ties it together in a neat package." While ePlus counts itself as "HP Elite" in a number of the vendor's PartnerOne program designations, including Blade Systems, Enterprise Storage and Virtualization Solutions, the solution provider won't be able to add "Converged Infrastructure Elite" to its credentials. HP has no plans to add such a category to PartnerOne in the immediate future, Nelson said. [6] The HP Converged Infrastructure architecture has been in the works for the last three to four years and is the "optimal way" to deploy an infrastructure today, said Oathout.[7]
Perhaps HP should rethink that, suggested Melvin. "We would see Converged Infrastructure Elite as one that we would immediately go after, should HP create an Elite designation," he said. Even as HP and Cisco seem ever intent to go to war over the literal fabric of the data center, a much smaller vendor claimed this week to have a "third way" for unifying data center infrastructure.[6] The war for control over the future of the data center is in full swing now that Hewlett-Packard today has announced its vision of a Converged Infrastructure architecture.[12]
"The HP Converged Infrastructure Architecture allows you to roll out application environments a lot more quickly."[6] The HP Converged Infrastructure architecture builds on concept the company has already applied within a single Blade Matrix System.[12] The computing giant is specifically stressing opportunities for channel partners as it goes to market with the HP Converged Infrastructure Architecture portfolio, Nelson said.[6]
To accompany the Converged Infrastructure technology, HP introduced implementation, design and other consulting services.[8] "IT sprawl has created technology silos in datacentres so that maintenance and operations consume up to two-thirds of the technology budget," said HP's Stephen. Solving the issue of IT sprawl with converged infrastructure solutions is expected to create a $35bn market opportunity by 2012, he said.[15] Solving the issue of IT sprawl is expected to create a $35 billion market opportunity for converged infrastructure solutions by 2012. The research says that in the current situation, 80 percent of the organizations' business must be more flexible to meet changing customer needs. Even, 62 percent of CIOs, who are called as the business asset of any company, feel that they have to make rapid changes to their technology platforms.[9]
CIO Canada - Frankly Speaking on SOAs - Canadian CIOs offer advice on developing service-oriented architecture projects. Why you must mind your business (processes) and how to do it - When a firm's survival may depend on its ability to optimize workflow and staff output, business process management is not an optional extra. Microsoft VMware Cost comparison Video - Server virtualization promises to revolutionize the way IT administrators provision and manage their server infrastructure. Strategies for Recovering your IT Budget: Webinar Highlights - Shane Schick, Editor in Chief at IT World Canada, reviews key highlights from a webinar covering 3 key areas where Canadian enterprises of any size can achieve a quick ROI, and optimize their budgets. [7] Leading the list is the rapidly ramping number of virtualized server resources, which many enterprises have to struggle to manage. In typical environments, it's often difficult to discover all one's resources, let alone perform live migrations, when compute power has to be reallocated on the fly. It's becoming a truism that migrating a virtual server can often cost as much money as buying a new physical box. Then there's the aforementioned network sprawl, which results from the explosion of server instances, both physical and virtual. One can add to this the impetus to boost network speeds to 10-GB Ethernet and beyond.[18] The virtual pool of storage, networking and server resources allows the best environment to be selected for when applications go online.[7]
HP's vertically integrated approach raises the issue of vendor lock-in. Doug Oathout, vice president of HP enterprise servers and networking, discounted those fears. "Our stuff is integrated to work well together, but if you want someone else's storage, go ahead," he said.[5] To succeed, organizations must be adept at using technology to navigate change and seize opportunities,''' said Ann Livermore, executive vice president, HP Enterprise Business.[1] '''Technology is a fundamental contributor to business innovation,''' said Ann Livermore, executive vice president, HP Enterprise Business.[1]
Follow the HP Enterprise Business PR team on our newly launched Twitter handle, @HPEB_PR, for all of the latest news updates.[1]
As examples, HP Enterprise Services recently signed multi-year agreements with automaker Nissan North America, Sony Ericsson Mobile Communications, and Telstra, the Australian telecommunications company.[15]
"With HP's portfolio of products, services and solutions, organisations can build technology environments that deliver the outcomes that matter today and tomorrow."[19] The HP sensing technology enables a new class of ultrasensitive, low-power MEMS accelerometers. Up to 1,000 times more sensitive than high-volume, commercial products, sensors based on this technology can achieve noise density performance in the sub 100 nano-g per square root Hz range to enable dramatic improvements in data quality.[17] HP (NYSE:HPQ) today announced new inertial sensing technology that enables the development of digital micro-electro-mechanical systems (MEMS) accelerometers that are up to 1,000 times more sensitive than high-volume products currently available.[17]
Among the new HP products is a StorageWorks 9000 cloud storage offering that can support one domain name for up to 16 petabytes of storage. Oathout also stressed HP's Flex Fabric 2, which lets users connect HP blades to 10-gigabit connections and manage them dynamically.[5] More information about HP'''s new offerings, including HP customer testimonials, is available at www.hp.com/go/thrivinginunpredictability.[1] Hewlett-Packard Co. Wednesday unveiled new offerings to help customers address IT sprawl and build IT infrastructures that can quickly scale as the need arises.[7]
The companies calling for forklift upgrades are relative newcomers to the server space. Free from having to support any legacy system architectures, companies such as Cisco and Intelicloud can be more aggressive about data center transformation. The incumbents, on the other hand, are not in a position to ask economically strapped customers to throw out every system investment they have made in favor of new server designs. Driving all these changes are continuing advancements in virtualization.[20] As Cisco and Hewlett-Packard take the lead in defining what the next generation of the data center is going to look like, it'''s worth noting that the converged data center will be upon us sooner than most people realize. Already, virtual servers are poised to outnumber physical servers by the end of this year.[20] Cisco Systems and Hewlett-Packard ramped up their data center hardware battle this week, each announcing big initiatives around converged hardware.[5]
Database king Oracle ( ORCL ), meanwhile, is buying Sun Microsystems ( JAVA ) to get into the hardware market. That pair unveiled a joint product for data centers called Exadata 2. Last week, Dell ( DELL ) strengthened its sales-partner ties with Juniper Networks ( JNPR ), which makes networking gear.[4] Nelson also pointed to energy efficiency and networking advantages to be had with HP's newly integrated fabric for the data center, as well as a better means of scaling IT up or down to meet the needs of challenging economic times.[6] Energy efficiency is provided through HP's Data Center Smart Grid, through which data center administrators can set policies for power consumption and monitor energy use based on data the software collects.[3]
The enhanced version of Real Time data warehouse will help Neoview to support thousands of parallel input streams and is based on HP blade servers and proving to be energy efficient. The company is aimed to offer efficient solutions to companies to enhance their flexibility and efficiency.[14] '''New today, F5 is building with HP server flexing capabilities by introducing F5'''s ADC solutions into BladeSystem Matrix.[1]
HP's new Infrastructure Operating Environment enables IT administrators to dynamically provision the infrastructure, creating an adaptable and flexible environment. In addition to Windows and Linux applications, the IOE also supports HP-UX, HP's Unix OS that runs on its Integrity systems.[3] HP's RISC-based Integrity systems now support that capability. Much of this announcement involves taking pieces of existing HP technology, enhancing them and knitting them together in a coherent way, Melvin said. "This is something we've encouraged, because HP had a lot of components, many of which they were not pushing," he said. ""This game plan brings more power management capabilities and the ability to look across your load and pool resources dynamically, not just within a single blade, but also across a blade chassis. That's a big deal for taking things forward and providing a dynamic environment to move things into and out of the cloud," Melvin added.[5] The potential capital-expenditure savings promised by moving hosted apps into a SaaS model is making chief financial officers salivate. Their CIOs, in turn, now have to contend with a mashed up environment where, as a first level, apps are bring shifted into the cloud. Additional complexity lies ahead, as organizations are being forced to reenvision their entire networks as a mix of public cloud resources leased from the likes of Amazon, combined with on-premise private clouds. That's the multivarient backdrop against which HP, Cisco, IBM, Dell, Juniper, and others are now duking it out.[18]
Liquid Computing is now offering a nonproprietary, unified computing alternative to the Cisco and HP offerings, according to Vikram Desai, president of the Ottawa, Ontario-based company.[6] Cisco's new Unified Computing System includes data processing, networking and storage components.[4] The other is a cloud computing offering, a legacy of the EDS takeover. This allows firms to add processing and storage capacity on an ad hoc basis, and to integrate applications and data from the cloud transparently with in-house systems through an over-arching information management system, Stephen said.[15] The X9000 is offered in three models, including the 2U rack-mount system X9300 Network Storage Gateway, the midrange X9320 Network Storage Systems, and the X9720 Network Storage System which can store petabytes of file-based data for larger applications.[2] The X9320 Network Storage Systems represent the midrange, while the X9720 Network Storage System is capable of storing petabytes of file-based data for expanding applications.[16]
The X9300 Network Storage Gateway is a 2U rack-mount system that brings scale-out gateway file services to HP or third-party arrays or SANs.[16]
Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP'''s''Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009 and''HP'''s''other filings with the Securities and Exchange Commission, including but not limited to HP'''s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services.[1] HP has unveiled a line-up of datacentre products and services designed to make IT flexible enough to adapt to changing circumstances. The vendor said that these capabilities are needed because of uncertainty about how the economy will shape up over the next few years.[13]
The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services.[19]
Much of the technology is not new, according to analysts, but the strategy brings together products and services that can deliver lower cost datacentres that are easier to scale up when required.[13] Innovation ''' Speeding time to market for new goods and services, while simultaneously reducing the cost of lost time, opportunity and effort achieved through the best use of technology to meet customers' unique problems.[19]
The sensing technology is a key enabler of HP's vision for a new information ecosystem, the Central Nervous System for the Earth (CeNSE). [17] HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society.[1]
Investors looking to technology barometer Cisco Systems for signs of a spending rebound got just that Wednesday as the networking gear giant beat quarterly sales and profit targets and issued a bullish forecast. Cisco (CSCO) earned 36 cents a share excluding special items for its first quarter,. N.Y. Att'y Gen. Andrew Cuomo says Intel (INTC) violated state and federal antitrust law by paying PC makers such as Dell (DELL), HP (HPQ) and IBM (IBM) "billions of dollars" to use its chips or exclude those of rivals' in a bid to maintain a monopoly.[4] HP has announced aggressive plans targeted at the recent declarations made by Cisco and IBM for enterprise customers.[14] "The comparable competitor is Teradata," said Iain Stephen, director of enterprise servers and storage for HP UK and Ireland.[15] Included in the innovations is the HP FlexFabric, a single virtualized networking fabric that can connect thousands of servers and storage devices on demand.[3]
We plan, build and support IT infrastructures while applying expertise in networking, security, operating environments, storage and contact centre technologies. This is coupled with unique skills in consulting, integration and managed services, creating customised client solutions.[19] "With a trillion sensors embedded in the environment -- all connected by computing systems, software and services -- it will be possible to hear the heartbeat of the Earth, impacting human interaction with the globe as profoundly as the Internet has revolutionized communication," said Peter Hartwell, senior researcher, HP Labs.[17] "I see the intent of the Virtual Computing Environment coalition is to accelerate brand lock-in. It is a cartel that removes a customer's ability to choose and leverage multiple suppliers in pursuit of the best solution for them," he said Tuesday.[6] Tuesday, Cisco launched the Virtual Computing Environment coalition with longtime collaborator EMC and its VMware subsidiary.[5]
Cisco partnered with EMC ( EMC ) and VMware ( VMW ) to jointly develop data centers for clients.[4] Liquid Elements, the vendor's open-standard data center fabric, now supports third-party hardware, namely Intel's Xeon 5500-based modularized rack server system and NetApp storage devices.[6] Don't like your vendor's data center hardware strategy? Wait a second.[5]
Compared to the amount of cultural change the data center convergence represents within the IT department, the technology is going to be the relatively easy part.[20] The proliferation of IT sprawl has created technology silos in data centers that consume up to 66 percent of the technology budget for maintenance and operations.[9]
SunGard and the Infinity team are looking forward to working with HP and the Partner Technology Access Center to optimize use of the Matrix.''' [1] VARs aren't mere onlookers in the HP vs. Cisco war. They're front and center in this fight, as the two camps are recruiting channel players within their rival's ranks.[5]
New research conducted on behalf of HP shows that more than 90% of senior business decision-makers believe business cycles will continue to be unpredictable in the next few years.[19] Researchers for HP found that only 34% of global enterprise IT budgets is dedicated to business innovation.[15] Citrix solutions put the power of a virtualized enterprise at your fingertips, dramatically simplifying and transforming IT into an on-demand delivery service,''' said Frank Artale, vice president, Business Development, Citrix Systems Inc.[1] Company executives also insisted that the sale of the actual products themselves will go through partners. "Having our direct sales team help drive demand is part of our model, but this is a partner-led effort," said Edison Peres, Cisco's senior vice president of worldwide channels.[5] Major product lines of the company include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products. Other product lines, including electronic test equipment and systems, medical electronic equipment, solid state components and instrumentation for chemical analysis were spun off as Agilent Technologies in 1999.[11]
Hewlett-Packard has fired back at Cisco in the increasingly contentious race to field an overarching data-center strategy, which will enable enterprises to rein in the complexity of sprawling networks and rampant virtualization. Earlier this week, Cisco linked up with EMC and VMware in a partnership which tightly integrates storage alongside easy-to-manage virtualized data-center bundles called V-Blocks.[18] Not only are we increasing server utilization rates with virtualization, we'''re changing the way application workloads behave. With the advent of technologies such as V-Motion and V-App from VMware, application workloads will dynamically move across the enterprise.[20]
Based on fault-tolerant hardware, Neoview can support thousands of parallel input streams, Stephen said. The latest version is based on HP blade servers, cutting its physical footprint and running costs between 30% and 40% and boosting throughput by up to 40%, he said. [15] Johns says the HP X9000 system is capable of scaling to 16PB of capacity in a single namespace or virtual file system capacity for a cost in the range of $1.50/GB.[16] HP Neoview Advantage also is designed to reduce the cost of ownership with industry-standard components and pre-built, pre-tested configurations optimised for warehousing.[19] HP Neoview Advantage also is designed to reduce the cost of ownership with industry-standard components and prebuilt, pretested configurations optimized for warehousing.[1]
FlexFabric converges the benefits of HP's ProCurve and Virtual Connect products. [3] HP's ProCurve and Virtual Connect networking technologies and management tools have been combined and branded as 'FlexFabric'.[8]
FlexFabric not only works with HP's x86 blade servers, but also the company's Integrity and Nonstop blades powered by Intel's Itanium processors, Miller said. [3] Eighty percent of business decision-makers recognise a need to be more flexible, an HP survey reveals.[19] Citrix XenDesktop: The Best Desktop Delivery System For Today's Demanding Business Needs - A point-by-point comparison between the technologies and benefits offered by Citrix XenDesktop and VMware View that you should consider before choosing a VDI provider. Technical and commercial comparison of Citrix XenServer and VMware - This document provides a technical and commercial comparison of Citrix(R) XenServer(TM) and VMware(R) vSphere(TM).[7] TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.[5]
Integrating the devices within a complete system that encompasses numerous sensor types, networks, storage, computation and software solutions enables a new level of awareness, revolutionizing communication between objects and people.[17] Oathout described the new version of Neoview as "a much more economical packaged solution" given it runs more efficient hardware, has a better query engine and concurrent throughput. Customers are taking a different approach nowadays to building their IT infrastructure because they aren't just looking for an IT purchase, but also the right solution to support future growth, said Oathout. "There is a different view out there," he said. "Customers want to know they are getting the best and that it's also set up for tomorrow."[7] "The flexible infrastructure allows you to bring new business on quicker or bring new applications on faster," said Oathout.[7]
And, data centre smart grid technology addresses the current data centre problem of power and cooling by bringing more capacity back into the IT infrastructure. [7] Remote Backup Software: A Lifeline to Businesses Greatest Asset - Data, stored on multiple computer hard drives scattered throughout the enterprise, is the lifeblood of a business entity.[7] Line of sight ''' Enabling improved competitiveness and mitigation of risk through business data management, information governance and business analytics.[19]
Dimension Data is South Africa's leading IT services and solutions provider.[19] The platform includes a back-end LUN provisioning service, which automatically generates SVSP storage pools from capacity provisioned across multiple StorageWorks Enterprise Virtual Arrays.[2]
Elasticity ''' Returning to peak form after being compressed or stretched is achieved through a converged infrastructure. This release offers dramatic improvements in performance, capacity, footprint and manageability. [19]
SOURCES
1. HP Helps Organizations Thrive in Unpredictability
2. HP Counters Cisco Alliance with Virtualized Data Center Services - Web Hosting Industry News | Daily Web Hosting News and Web Host Interviews"
3. HP Unveils Converged Data Center Strategy
4. Investors.com - HP Turns Up Heat On Data Center Rivals
5. HP vs. Cisco data center hardware battle heats up
6. HP Counters Cisco With New Data Center Play - Hardware - IT Channel News by CRN
7. HP's new architecture tackles IT sprawl - Page 1 - Enterprise Infrastructure
8. HP converges on the datacentre - ZDNet.co.uk
9. Thrive during unpredictable situations with HP's new offerings - SiliconIndia
10. The Hindu Business Line : HP unveils converged infrastructure architecture
11. Hewlett-Packard brings forth converged infrastructure architecture
12. HP Outlines Converged Data Center Plan | CTO Edge
13. HP unveils support for flexible IT - V3.co.uk - formerly vnunet.com
14. HP eyes $35 billion enterprise market with its converged solutions - Latest IT News, Computer vendors in India, IT Blogs, IT industry in India : Latest IT News
15. HP tackles $35bn converged IT market | 4 Nov 2009 | ComputerWeekly.com
16. HP strikes back with Converged Infrastructure Architecture - Infostor
17. HP Enables Better, Faster Decision Making With Breakthrough Sensing Technology
18. Wolfe's Den: HP Revs Data Center Strategy, Stabbing At Cisco -- InformationWeek
19. HP helps organisations thrive in unpredictability | ITWeb
20. The New Virtual Data Center | CTO Edge
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