Nov-07-2009Google unveils commercial site search
(topic overview)
CONTENTS:- Google has launched Commerce Search, a hosted search engine service for online retailers. (More...)
- Number one was search quality ''' it had to be on a par with what consumers expected from the Google experience. (More...)
- Think of it as a the Custom Search Engine for e-commerce sites, big commerce sites to be exact. (More...)
- Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. (More...)
- Hosted in the cloud, the platform is fully customizable so that clients can tweak search options, the layout of searches, and other aesthetic attributes of the online store. (More...)
- A merchant still needs a shopping cart. (More...)
- Q+A Douglas Ferguson How will we consume media in five and 10 years' time? Ferguson: When everything is digitized and libraries offer materials, we will have access to anything and everything whenever we choose, at a trivial long-tail price. (More...)
- With the holiday shopping season rapidly approaching, Google plans on offering Webinars for interested merchants on November 12, November 17, and December 3. (More...)
- "I see it as a fledgling product. (More...)
- Target Unveils 'Snackable' Videos For The Holidays Brandweek Video clips running 15-20 seconds on the Target Web site offer lighthearted takes on the holidays, commenting on the likes of crazy family traditions, Brian Morrissey reports. (More...)
SOURCESFIND OUT MORE ON THIS SUBJECTGoogle has launched Commerce Search, a hosted search engine service for online retailers. The service,
announced in a Google blog on Wednesday, allows e-commerce sites to customise the look and feel of the search engine and includes features such as a built-in synonym and spell checker, so that it can suggest products even if a shopper does not type in exactly the right name. It provides retailers with e-commerce specific features, such as the power to showcase product promotions and to control the order in which goods appear on the search results. It also offers a parametric search by product category, price, price range, brand, or any other attribute that the business chooses. "Retailers don't want to focus on technology, they want to focus on their brand and their customer loyalty," Nitin Mangtani, lead product manager for Google Enterprise Search Products, said. "We felt at Google that we had an opportunity to provide the technology to the retailers to help them improve their ecommerce search experience."
[1] Search engine users hammer Google, Yahoo and Bing with searches of popular e-commerce sites to search for deals. Girding itself for the holiday e-commerce rush, Google Nov. 5 launched
Google Commerce Search to let online retailers power their online stores with Google's search technology. Google will host this enterprise search product on its own servers in the cloud to assuage customers' concerns about handling holiday traffic spikes. To date, many retailers implement their own search technologies to help consumers find products on their sites. Apart from e-commerce giants such as Amazon.com and eBay, which have plenty of engineering talent to build quality search services, most retailers hurt themselves by creating inadequate search technology for their sites. Users are more likely to abandon such sites without making a purchase. Google is launching the service to save the e-commerce world from this problem, aiming to boost the online retailer conversion rate, which is just 3 percent. Google believes this rate could be five to 10 times higher, Nitin Mangtani, lead product manager for Google's enterprise search team, told eWEEK, after speaking to several retailers and searching their Websites.
[2] Google Commerce Search recognizes that there are five to 10 variations of a query to help surface the correct product. Mangtani demonstrated a number of these features on the
Google Store, which is powered by Commerce Search. Google is welcoming all online stores, but a natural target are the e-commerce stores that already feed their catalog data to Google for the company's
Google Product Search service. Best Buy, Sears and Toys R Us are listed on this site, and Google believes Commerce Search will appeal to them. "They don't need to give us another feed or integrate another technology," Mangtani said. "We can integrate their feed and power search on their Websites with all of these additional features and full control of the parametric searches." Google Commerce Search is also integrated with Google Analytics, so retailers can measure changing conversion rates through Commerce Search integration with Google Analytics on their Website.
[2] In the same way that Google is taking on traditional enterprise search companies with the Google Search Appliance (for searching within your company's files) and
Google Site Search opnbrktfor searching your websiteclsbrkt,'' it now wants to replace the older solutions used by web retailers, said Nitin Mangtani, the company's lead product manager for enterprise search. Retailers just feed Google their catalogs, and the company handles the search experience. In addition to Google's general search expertise, Commerce Search includes a number of features that make it particularly well-suited to online retail, Mangtani said, such as spell checking and synonym suggestions. It also allows merchants to customize the experience to their needs, not just with a nice-looking search interface, but also for example by making sure a particular product always shows up at the top of the results. Commerce Search integrates with other Google products, so you can check its effectiveness using Google Analytics and upload your catalog to both Commerce Search and Google Product Search (which highlights products in Google's standard web search) at the same time.
[3] Google is aiming to extend its search offering into the e-commerce sector with an enterprise product aimed at making it easier to browse shopping sites. The new service is seen as a logical step for Google because it combines its core business area with its bid to establish itself as an enterprise cloud software provider.'' The firm'''s '''commerce search''' product combines Google'''s existing search technology with options to shop by category, price, brand or other attributes, and has features such as synonym suggestions and spellchecking. It also includes an API which allows shopping sites to carry out extensive customisation to Google'''s searches.'' Google says that the lack of an effective retail search service is '''a barrier to online retail growth''', and that the number of visitors buying items when they visit an online store could be between five and 10 times higher.
[4] Google is aiming for the enterprise and business market with several products and its slowly making some progress in the sector. Now, its launching a new product aimed at e-commerce sites, but, this time, based on what it does best, search. The new
Google Commerce Search is a dedicated cloud service aimed at large online retailers that want to replace their current search capabilities and, considering the lacking search capabilities many sites have, using outside help may be a very good idea in some cases.
[5] Just in time for the holiday rush,
Google have a new search tool -- but not for shoppers like you or I, at least not directly. No, this one's for businesses themselves; it's an enterprise product that straps onto existing online shops! (Sorry, I like anything that sounds vaguely Star Trekkie.) Citing the ol' chestnut that most visitors spend on average just eight seconds before deciding if it's the right site for them or not, Google's Commerce Search replaces any kind of built-in search engine that an e-commerce shop might already have installed. As you all know, Google prides itself on the accuracy of its results -- so being able to search a shop quickly and reliably for the gift you want can only be a good thing for us this Christmas.
[6] The holiday season is brewing and, poor economy or not, it'll soon be about time to start some serious shopping. With online vendors in mind this winter season, Google
introduced a new enterprise product Wednesday night called
Google Commerce Search, a powerful search solution aimed specifically at Web commercial retailers.
[7] I think every single one of us could share a frustrating online shopping experience, especially one about trying to find a product you know a retailer offers, but doesn't show up in their search results. Google wants to make it easier for all of us with their
new enterprise offering,
Google Commerce Search.
[8] The product also offers ecommerce-specific search features, including parametric search, sorting, spell checking, stemming, and synonym suggestions. Retail-specific features like product promotions and product boost allow online retailers to fine-tune their marketing approach in real-time to maximize conversions. The Commerce Search API also allows retailers to fully customize the search experience on their website. Commerce Search is hosted by Google and is based in the cloud, which means retailers should be able to implement it very quickly, and that they won't have to worry about scaling or seasonal business peaks bringing down or slowing up their search function.
[9] Google Commerce Search is a hosted service and is integrated with Google?s Merchant Center and Product Search services. With Google Merchant Center (formally called Google Base), online retailers submit their catalog data to be crawled by Google. Once crawled, their items show up on the Google Product search site, which is Google?s shopping search engine.
[10] Google Commerce Search, which the company on Wednesday said it would begin selling at a starting price of $50,000 a year, puts a key element of a retail website's shopping experience in Google's hands: the consumers' ability to find merchandise. Google wants to operate the search capabilities for retail sites on its own computers, using a data feed that the retailers provide of their product catalog.
[11] The service is fully hosted in Google's datacentre and cloud. "Using a cloud search tool will also help site owners meet the rise in demand from the holiday rush without having to devote extra time or resources to worrying about their capacity or infrastructure," Google said in its blog. Prices for Google Commerce Search will start from $50,000 ('30,000) per year, determined by the number of products in the retailer's database and the number of search queries entered on their site each year.
[1] While commerce search is a paid search technology - prices start at $50,000 per year for full listings - the field of search engine optimization (SEO) will be affected as well. Nitin Mangtani, Google Enterprise search project manager, told the San Francisco Chronicle that " ost sites today don't have good search," implying that online retailers could profit greatly from applying thoughtful SEO to their commercial content.
[12] Google Commerce Search will be priced starting at $50,000 per year and will be aimed at the top 1,000 online retailers in each country where Google operates, says Google Enterprise Search product manager, Nitin Mangtani.
[10] The product is aimed at medium-to-large retailers, Mangtani said. (The pricing starts at $50,000 per year, so that puts it out of reach of a small artist or mom-and-pop store trying to establish on online presence.) One of the areas being explored by newer retail search companies such as
Like.com is visual search, where you can look for products that have a similar appearance to one you've already found. Asked if Google might incorporate such technology into commerce search, Mangtani said the company would consider it "if we see this as a common requirement from our customers."
[3] The commerce search product is the latest example of Google's expansion from Internet search and advertising-based businesses into technology products aimed at corporate customers. Advertising contributed 97 percent of Google's roughly $22 billion in 2008 revenue, but the company has said its cloud-based email and productivity software now generate hundreds of millions of dollars in revenue. Google expanded the ad campaign for its software applications globally last month. Gartner analyst Van Baker said a recent study by his group found that very few large Internet retailers plan to make any changes to their basic e-commerce technology. "There's not a whole lot of evidence that they're looking to switch," Baker said, speaking about e-commerce technology in general, and not about search functionality in particular. Google's Mangtani said the commerce search product is not intended for the handful of top-tier e-commerce companies, like Amazon.com Inc, most of which use their own home-grown technology. He said there was plenty of demand from the top 1,000 retailers in key markets like the United States and Western Europe.
[11] Google Inc, seeking new ways to make money from its search technology, introduced a service that lets shoppers get faster results when they hunt for items at online stores. The service, which Google will sell to companies for use on their sites, lets shoppers get search results in less than one second, said Nitin Mangtani, a lead product manager for Google. That compares with a delay of two or three seconds on some sites, he said. Google, owner of the world''s largest search engine, is trying to branch out beyond search advertising 'X its main source of revenue. The company is taking its search know-how and tailoring it to e-commerce, which entails sorting through cataloged products, Mangtani said.
[13] What does Google bring to the table. Well, speed, for one, as Google says that its cloud-based technology can provide almost instant results and, judging from the speed of the main search engine, theres no reason to doubt that. Google also says that it brings many of the technologies that make its search engine more useful to Commerce Search as well, things like automatic spellcheck, stemming, and advanced synonyms. It also uses its ranking technologies to determine the relevance of the results in order to bring to the top the products the user needs. But all of this doesnt mean that Commerce Search is just a re-badged Google Search, which it sells to online retailers, it provides many optimizations and dedicated tools specifically designed for this type of search. Google now has hundreds of products with very diverse purposes, but one of the companys biggest strengths is the fact that it has managed to take advantage of that by making them work together.
[5] Google Nov. 5 launched Google Commerce Search to let online retailers power their online stores with Google's search technology. Preparing for the holiday e-commerce rush, Google will host this enterprise search product on its own servers in the cloud to assuage customers' concerns about handling holiday traffic spikes. Smaller companies such as Endeca, Vivisimo, Coveo and Microsoft's Fast enterprise search division already duke it out in the e-commerce search vertical, but now they will have to contend with the goliath in search.
[2] The search giant announced Google Commerce Search, a new hosted enterprise search product that will help customers find products at online retail stores and e-commerce sites.
[14] Google has launched a new hosted enterprise search product,
Google Commerce Search, to bring the speed and accuracy of Google search to individual online retail stores and e-commerce websites.
[9] Bangalore: Google has launched Commerce Search, a hosted enterprise search product for the online retail stores and e-commerce websites, reports TechCrunch. The search giant offers a general hosted search product that is used by organizations who want to add customized Google search function on their websites.
[15] Google announced a new hosted search product, Google Commerce Search, to power online retail stores and ecommerce websites. Targeted as an enterprise level search tool, it appears it will compete with services such as
SLI Systems hosted search offerings.
[16] Google Commerce Search brings some of Google's best search innovations to retail sites, and promises to improve an ecommerce web site's search and usability. It allows consumers to quickly find the products they are looking for. They can filter search results by category, price, brand or other attributes. Other great features are Google's spell checker, query stemming and synonym matching. E-store owners can add the new search engine to their web site, customize the interface, and highlight special products or connect related ones.
[17] To make holiday season merrier for consumers as well as for retail sites Google launched a new Commerce search. Widening its search pattern with the new search product Google Commerce, search giant aims to pocket in some more revenue in this holiday season when almost everyone spends wholeheartedly for happier shopping. It provide user-friendly spelling options and synonyms and filtering on categories basis enhances shoppers online shopping experience leading to faster shopping.
[18] Google has unveiled a new service designed to improve search efforts for retail sites. The company said that the new Commerce Search tool would allow online retailers to offer better search functions for their sites and make it easier for users to find items.
[19] LONDON - Google is attempting to make some cash from online retailers by creating a search service that is specifically aimed at helping shoppers find the goods they are after. Google Commerce Search can be added to retail sites with functions such as shopping by category, price, brand or other attributes. Other features that can be added by a site administrator include a related items search. It automatically includes a synonym feature and a spellchecker.
[20] Google's Commerce Search has an eye on scooping up some of the Christmas cash by offering online retailers a search service aimed at helping shoppers. The additional service will be geared to helping direct shoppers to the retail goods they are hunting for with the help of functions such as allowing people to search by category, price, brand or other attributes or offering them a related items search.
[21] Perhaps most importantly, it offers integration with Google Product Search. This helps retailers reduce costs and increase consistency across their inventory." Online channel-management service
Mercent announced its support of Google Commerce Search, stating it provides complete data feed integration with the GCS platform through Mercent Retail.
[16] Google is looking to entrench itself deeper within the ecommerce world as a service provider. They have been successful with Google Checkout for some time, but now look to offer merchants even more to help their ecommerce store with a commerce specific search engine. The product is brand new and there are not a lot of details about the pricing as of yet, but essentially Google wants to offer your users a superior search experience so that they can find what they are looking for right away and do not abandon your ecommerce store.
[22] DiDio also noted that, while increased speed and accuracy are big competitive advantages for a retailer, Google is also promoting the idea that it is a better search experience. She said that, among other things, the API for adapting the search experience to a site's overall user interface and interaction, the spell checker, and the synonym finder all help to "make things more elegant." Looking at competitive strategy, DiDio pointed out that the new product offering is "Google's move against Microsoft 's SharePoint," which the software giant offers with its Commerce Server.
[14] Retailer can promote certain products, vendors, or product categories with product boost. Paving the way for them to monetize their search engine by promoting the advertisers on their site. Many portals may switch to this solution as it would help them to better monetize their searches at the same time giving shoppers the convenience to search with familiar search engine. This attempt to woo bigger online retailers to its fold''will help Google to fulfill its payment and commerce Ad network ambitions. Google in future may also launch few other customized search solutions by leveraging its current expertise''in finance (by leveraging Google Finance ), news ( Google News ) and in many other fields.
[23] "We're providing a hosted solution that gives users ultra-fast results with all the features like spellchecker and built-in query stemming capabilities." Mangtani said that many retailers implement their own search technologies to help consumers find products on their sites, but with exception of some e-commerce giants such as Amazon and eBay, most online retailers use inadequate search engines for their sites. Such e-commerce sites''' search technologies often require shoppers to click on multiple links to narrow down their search and find the exact product or brand they're looking for. Customers generally abandon such sites without making a purchase.
[24] "There's a huge gap between customers' expectations and the actual technology that's available to retailers so far," Nitin Mangtani, lead product manager for Google's enterprise search group, told InternetNews.com. "That's why we are building and launching a product that's fully hosted in Google's cloud." Marketing research firm MarketingSherpa estimates that the people who go to shop online spend an average of eight seconds before deciding whether or not to stay on a given Web site and 43 percent of online shoppers say the first thing they do is type the product name or category into the retail site's search box to start their search. "That's the main aspect of this product," Mangtani said.
[24] Google, the world's No. 1 search engine for Web pages, can perform searches of a retailer's catalog significantly faster than what is currently available on many retail sites, Google Enterprise Search Lead Product Manager Nitin Mangtani said. "Retailers convinced me that there's a need for this type of product," Mangtani said, adding that sluggish search performance on retail sites can send shoppers elsewhere and hurt a retailer's sales conversion rates. He noted that retailers can also save on infrastructure and maintenance costs since Google's product is "cloud-based" -- meaning the software is hosted inside Google's own data centers instead of on a retailer's computers.
[11] The interface allows for retailers to specifically label products as promoted. Nitin Mangtani, Lead Product Manager, Google Enterprise Search said, "Google Commerce Search API allows retailers to fully customize the search experience on their website and add all the bells and whistles they need to make the interface match the rest of their site.
[15] Nitin Mangtani, lead product manager for Google Enterprise Search products, said that while working on the product he talked to analysts about the state of
e-commerce search in the retail space, as well as retailers in the UK and U.S. market. He said that nobody in the retail space actually wanted to build a search technology and wanted to focus on the customer experience, so instead they relied on third party websites and search technologies which he said was '''very expensive'''. He claimed that it was often done '''on premise''', needing both hardware and software, and was very expensive to deploy.
[25] The main selling points are that everything that has made Google a dominant company -- vast computing resources, algorithms that provide right results, and even the ability to fix your typos and find what you're looking for -- will help people navigate clunky retail websites that cause a major stumbling block to sales. "Search was the most important aspect of an e-commerce experience," said Nitin Mangtani, a lead product manager at Google.People go to a website looking to buy, say, a laptop, and they search the site for the item they want. "If the users are able to find that laptop easily, they are more likely to buy the product," Mangtani said. "If it takes them eight to 10 seconds, and they can't find it easily, they leave the website."
[26] Google Commerce Search was engineered with the online retail experience in mind. It purports to allow visitors to quickly find the products they seek; to filter results by category, price, brand or other attributes; to increase conversions and sales; to increase sales of specific products within search results; to conduct cross-sale and promotional offers; and to scale without glitches because of holiday-related traffic spikes. All of these results are to be delivered alongside Google's analytics offerings for optimized performance and conversion.
[27] Google Commerce Search will help customers find accurate results extremely fast, to the benefit of retailers and customers alike." Ezra Gottheil, an analyst with Technology Business Research, Inc., said it's a bit of an odd move for Google. "Well,
Google tries a lot of things, and has been trying to make its way in the enterprise with
Google Apps, but this is aimed at a vertical -- ecommerce vendors," said Gottheil. "It does seem odd. It doesn't seem strategic to me." Google's main search rival,
Microsoft's new Bing engine, has been making online shopping one of its top focuses.
[28] Google launched Google Commerce Search, a new hosted enterprise search product that the company says let customers find products fast and can boost conversion rates from online shopping.
[29] Laura DiDio, an analyst for industry research firm Information Technology Intelligence Corp., said Google is taking retail-site searches "to a new level." For instance, she said, by using Commerce Search, a retailer's product inventory gets submitted to Product Search and feature that proves to be a big value-add to the enterprise search product.
[29] A much more interesting option is Product Search, the shopping search engine integrated into the main Google search. Because retailers using Commerce Search will have their entire catalogue in the cloud, Google can use it directly to feed into Product Search. One of the new products biggest advantages is its scalability. Because it uses a cloud infrastructure, it can get more resources, as it requires them ensuring that the search never gets bogged down. Theres no official word on the pricing, but reports say it starts at $50,000 so its definitely aimed at the bigger players.
[5] David Girouard, president of Google Enterprise, told news media that the company is "excited" to bring the product to market in time for the holidays. As might be expected, Commerce Search also integrates with such Google tools as Google Analytics and Google Product Search, its consumer-facing product-search engine that is currently in beta.
[14] Google Product is the company?s answer to sites like Shopping.com and Shopzilla.com. Users of Google Commerce Search engine will find their data automatically submitted to Merchant Center and appearing on Google Product Search.
[10] To participate, you submit all your data to Google Merchant Center and Google Product Search (via data feeds, direct uploads or the API), and then customize the look and feel of your search engine with Google. Although Google doesn't mention this in the documentation, I can only assume you have to do something to incorporate the Commerce Search into your site (probably replacing your old search engine). (Oh, and PS, it starts at $50k/yr.)
[8] The new search engine for e-commerce sites comes integrated with Google's Merchant Center and Product Search services. With Google Merchant Center, retailers submit their catalog data that they need to be crawled via Google. Once similar search string is submitted, their items are displayed in the Google Product search site.
[30] Large e-commerce sites like Birkenstock USA would now be able to power their online stores with Google's search technology after the search engine giant has introduced a special search product to online retailers.
[24] Online retailers now have a new target platform for search engine optimization (SEO) with the launch of Google'''s newest search engine, which searches online stores to index product price and information.
[31] Online retailers have a new target surface for
search engine optimization (SEO), thanks to Google:
The search giant this week announced the launch of its newest search engine, one that crawls internet stores to index product and price information.
[12] Internet search leader Google is looking to launch a new search product that aims to ultimately help customers find products at online retail stores and e-commerce sites.
[29] Google is offering Google Commerce Search, which retail and e-commerce sites can use to let customers find products fast.
[14] In a move to find new sources of revenue, Google has unleashed a new search tool that specializes in product merchandise. Google Commerce Search will use data from product catalogs provided by retailers, who tend to lose customers because of their slow search function on its own website, according to
Reuters.
[32] The launch was announced in a blog by Alex Dovlecel and Nicholas Weininger, engineers at Google Commerce Search, who said, '''Search quality is a big factor in changing visitors to buyers online, and in making customers happy too. Visitors spend an average of just eight seconds before deciding whether or not to remain on a website, so having a good search tool is important for turning visitors into buyers''' Online retailers are free to focus on their business while Google focuses on search, and shoppers can find what they need faster.''' Yesterday Google announced the launch of Dashboard, which allows users of Google services such as Gmail and iGoogle to manage their data settings (
nma.co.uk 5 November 2009 ).
[33] With
Google Commerce Search -- a service that will cost retailers $50,000 or more for an annual subscription -- the Internet giant will set up a search function on an online retailer's website, which Google says will dramatically improve user experience and drive sales.
[26] Google has demonstrated great success as a web search engine. They have historically struggled to develop a search application that meets the more specialized requirements of eCommerce organizations. Google's Commerce Search may be an interesting option for small websites doing less than $5 million in online sales, who don't wish to have great control over their online search experience. It will create challenges for larger eCommerce companies that differentiate based on their website experience, and see significant revenue opportunities in giving business users (marketing, merchandising, etc.) control to innovate and adjust the online experience. My company, Endeca, understands the opportunity for eCommerce companies to increase natural search traffic, conversion rates, orders sizes, and gross margins based on their online experience, with search technology as the foundation.
[26] Google Commerce Search could provide a holiday boost to search engine optimization (SEO) professionals in particular and search marketers in general, as it applies the company's unrivaled search technology to providing relevant product results to harried online consumers.
[12] Google also leverages a proprietary ranking technology to analyze the products in each data feed and serve the most relevant match. The idea is to get searchers to find products faster, which will boost sales for online stores such as Birkenstock USA, which uses the software on one of its online properties. Google Commerce Search includes parametric search, sorting, spell checker, stemming and synonym suggestions, all table stakes to helping users refine their searches.
[2] According to Google Engineers, Alex Dovlecel and Nicholas Weininger, "visitors spend an average of just eight seconds before deciding whether or not to remain on a website, so having a good search tool is important for turning visitors into buyers. Google Commerce Search is hosted by and uses Google search technology to make online retail searching both fast and customisable - visitors to your online store can sort by category, price, brand or any other attribute."
[21] Google Commerce Search is a program that applies Google's search engine to whatever online store you happen to be browsing. It allows shoppers to search by category, price, brand, or any other attribute you can think of.
[34] One of the reasons many portals avoid integrating Google site search is the lack of customization which Google offers to them despite it earning top notch dollar for search keywords. This will be a thing of the past if Google expands its line of customized search solutions as it has launched a commerce search engine for online shopping portals. Google would be providing this solution to online retailers and is certainly a way to attract them towards its payment service, Google Checkout.
[23] Google'''s new application for e-commerce sites, dubbed Google Commerce Search, comes at the time when the holiday season is right around the corner and the online retailers are gearing up for spikes in traffic.
[24] On the official Google Blog, the engineers behind Google Commerce Search, Alex Dovlecel and Nicholas Weininger, cite research which says visitors spend an average of just eight seconds deciding whether or not to remain on a website. Dovlecel and Weininger write: "Using a cloud search tool will help site owners meet the rise in demand from the holiday rush without having to devote extra time or resources to worrying about their capacity or infrastructure. "Online retailers are free to focus on their business, while Google focuses on search, and shoppers can find what they need faster."
[20] Credit: Google. Just in time for the holidays,
Google Inc. took the wraps off a new business, one designed to help big online retailers make their websites easier to search.
[26] Google believes the online retailer conversion rate could be five to 10 times higher after implementing the new application. The cloud-based enterprise search application for e-tailers promises to simplify the online shopping experience for their customers.
[24] As the Christmas season approaches, Google has offered online retailers new search technology to improve the customer shopping experience.
[25] Commerce Search is a service implemented through an admin panel and Google promises it can be deployed in a matter of days. It includes an application programming interface that allows online retailers to customize the appearance of their search results in a fine-tuned way. They can organize results in lists or a grid. They can set up promotions so that certain items appear on the top of the results. They can add customized search attributes appropriate to the products they sell.
[10] Google said that the service has been fine-tuned for commercial search and customer queries. The Commerce Search tool will carry built-in features such as spell-checking and suggestions to help customers find items. The service is designed to integrate with Google's other enterprise tools, such as the Google Analytics service and the Google Product Search inventory tool.
[19] According to Google, the faster search speed will help increase conversions to buy products, as customers can quickly find specific products without having to navigate complex search interfaces. The Google Commerce offers features such as parametric search, sorting of results, spell checker, stemming, and synonym suggestion, which let users to refine and target their searches.
[15] Google Commerce Search allows websites to offer product search without having to host the feature themselves.
[35] Commerce Search, as Google describes it, promises to improve an e-commerce web site's search and usability. It's hosted on Google's servers, and like any good shopping cart software offers a variety of customization options, including look and feel, product promotions, and more.
[36] Commerce Search also includes some Google search technologies like spellcheck, stemming, and synonym matching, and is integrated with Google Analytics by default. When combined with Google Checkout as shown in the introductory video (also embedded below) this is nothing short of an all-inclusive e-commerce software package. Retailers upload their product data to Google, then customize the search/e-commerce options, and end up with a Google-hosted shopping cart.
[36] While some would see Google Commerce Search as a way to fend off Bing's e-commerce efforts, Google is going after the retailer, while Bing is going after the actual shopper. "This may be an attempt to head off something they expect Microsoft to do," added Gottheil. Jim Murphy, an analyst with AMR Research, said this could be beneficial to e-tailers since many of them are dissatisfied with their product search capability. "My sense is that the very top retailers have solid search/e-commerce solutions, but there seems to be a lot of opportunity for mid-to-large retailers," he added.
[28] Google has now entered the online retail space with the launch of
Commerce Search, a new product described as a "search solution designed specifically with online retail enterprises in mind."
[17] Google has in the past attempted to enter the online retail market by launching Google products search engine (formerly known as Froogle). Google promises that this commerce search engine solution''would have Google'''s speed, search and ranking capability to help users find the most relevant product match.
[23] According to data gathered by Google, Web users spend an average of just eight seconds on a retail site before deciding whether to stay or leave. With better SEO and a way of listing products that is consistent not only within a single online store, but across Google's entire catalogue, the search giant hopes to make product information more easily accessible to consumers around the globe and help them make a better informed decision.
[37] Citing a statistic from MarketingSherpa that says Web surfers spend an average of eight seconds deciding whether or not to stay on a Web site, Google hammers the point home that having a clean interface for selling products is central to the success of any online retailer. Having a solid search engine is vital, as eTailing Group says that 71% of Web shoppers use keywords to find just what they're looking for.
[7] The Google tools will then index and categorize all the products, while the merchant uses an administrative console to customize the search engine's appearance. The result is a search engine that looks like it's on the retailer's site that features Google search enhancements like filtering results by category, brand or other attribute, understanding misspelled terms and synonyms, and other familiar features.
[38] The search company today released Google Commerce Search, which includes features like spell check, synonyms, sorting and parametric search, and is aimed to serve as the search engine on Web sites of retailers and other companies of all sizes.
[28] The product, dubbed Google Commerce Search, will bring some of Google?s best search innovations to sites like Birkenstock USA. These features include Google?s spell checker, query stemming and synonym recognition.
[10] And, retailers using Commerce Search don't need to show the Google logo on the search site." As the product is hosted by Google and based in the cloud, the company says it's easily scalable to absorb additional traction on the site.
[15] If you are using Google Commerce Search, you don't have to sign up because you will be asked to contact the sales team of Google. After this, upload the product data on Google Merchant Center and customize the search engine of the site.
[39] Pricing for Google Commerce Search is based on the number of products or items in your data feed and the number of search queries on a website each year. Google has done their homework: 71% of online shoppers use keyword searches to find products.
[35] Google offered this example of how an online store using Google Commerce Search could look, with searchable products sortable by category, color, size or price.
[26] Online stores can also link Google Commerce Search to
Google Analytics to track the amount of sales and monitor user behaviour and site effectiveness.
[1] Google Commerce Search, offered at a starting price of $50,000 a year, puts a key element of a retail Web site's shopping experience in Google's hands: the consumer's ability to find merchandise.
[40] Starting at a price of $50,000 per year, pricing model for Google Commerce Search is based on the number of products/items (SKUs) in site'''s data feed and the number of search queries entered on your site each year.
[18] Google Commerce Search that is hosted in the cloud starts at $50,000 per year with 24/7 support, but Mangtani said the pricing is dependent on the number of customer queries made.
[24] Mangtani said having a good search tool is important for turning visitors into buyers, adding that Google Commerce Search can perform searches of a retailer's catalog dramatically faster than what is currently available on many retail sites.
[24] "Google Commerce Search will help customers find accurate results extremely fast, to the benefit of retailers and customers alike." Footwear brand Birkenstock USA has implemented Google Commerce Search on its
BetterWalking.com discount site, and says it has had an immediate impact on their business.
[9] What an opportune time for Google to launch another business enteprise solution geared for big e-commerce site than right now? Just in time for the onset of the holiday shopping season Google unveiled
Commerce Search.
[41] Computerworld - Just in time for the holiday shopping season, Google Inc. today unveiled a new search engine service designed specifically for e-commerce sites.
[28] Google, who tends to always be timely with new products, has released a new search product for commerce sites just in time for the holiday shopping season.
[35] The new search service launched for e-commerce site is namely, Google Commerce Search.
[30] The new Google Commerce Search is designed and developed for large e-commerce sites and will bring some of the best innovative search options of Google to large commerce portals.
[30] Google Commerce Search aims to make the otherwise cumbersome task of searching for products on e-commerce sites easier and more fun, a post from the
Official Google Blog said.
[41] Google Commerce Search For Better E-Commerce Searching By: Navneet Kaushal 2009-11-06 Now e-commerce searching will be as easy as using Google.com with the introduction of a new enterprise product "Google Commerce Search.
[39] "'Google Commerce Search is improving user satisfaction ''' bounce rates have decreased and we're seeing more return customers," said Jeff Kilmer, Birkenstock USA's chief operating officer. "The search results are ultra-fast, so customers more easily find the specific products they're looking for.
[9] The product, dubbed Google Commerce Search, will bring some of Google?s best search innovations to sites like.
[10] With Google Commerce Search, the company also leverages other products like Analytics and Product Search.
[5] Since Google Commerce Search is a hosted, software-as-a-service product, Google boasts the whole service can be deployed in just two days.
[7] Google says Commerce Search uses proprietary ranking technology to analyze products and provide "the most relevant match" for faster and more accurate searches.
[29] To use Google Commerce Search, a merchant would first upload product data through one of three available methods.
[38] The search giant has introduced Google Commerce Search, a search engine intended for use by large online retailers.
[38] There is a consensus among IT analysts that most online retailers are not dedicating enough time and resources to search engine optimization, despite the opportunities that these efforts could bring them. The advent of Commerce Search should shift the focus of these companies' SEO efforts towards a much smaller and simplified platform compared to the wealth of information available on a standard Google search, and therefore it will likely make things easier for online retailers.
[37] Google Commerce Search launched today, with the stated goal of simplifying holiday shopping for consumers and online retailers alike.
[34] With Commerce Search, Google has created what is essentially a shopping cart solution for online retailers.
[36] Commerce Search will sit on a retailer'''s site and enable it to tap into the speed and accuracy of Google'''s search engine.
[33] When you go to an e-commerce site, you might not enter the search term in exactly the way it is described by the retailers search catalog. A good search engine can return relevant results using synonyms, alternative spellings and can even fix misspellings, he says. It knows that ?laptop? and ?lap top? are the same. Commerce Search can also quickly and automatically add new terms to its stemming dictionary, knowing, for example, within hours if the term ?netbooks? has become the popular replacement for the word ?laptop,? Mangtani says.
[10] If your current search engine on your ecommerce site is sub par or you do not have one at all, then it might be a good idea to check out Google Commerce as it can allow customers to filter results by category, price, brand or other attributes.
[22] The real question that is yet to be answered is what kind of lift the Google Commerce search engine will give your ecommerce storefront, and is it enough to justify the cost. Website owners have long been able to implement a standard search engine on their sites, but this commerce focused search engine from Google is the first of its kind.
[22] King of the search engine market, Google Inc., today unveiled a search engine, called Google Commerce Search, the services of which have been specifically designed for e-commerce websites.
[42] Probably the biggest testament to the new service is that it uses the same Google technology that people have come to rely on. Google Commerce Search even includes a built-in spellchecker so if a consumer is unsure how to spell what they are looking for they will be offered suggestions.
[35] The newly introduced Google Commerce Search uses Google search technology to make online retail search a faster and customizable experience.
[39] Interested enterprises will be happy to learn that Google Commerce Search is designed to carry over all the benefits of Google search to the online retail experience.
[7] Google Commerce Search is just an enterprise search system which is specialized for commerce. It's purpose is to allow consumers a better on-site search experience.
[36] Google has just
announced a new enterprise search service called
Commerce Search. The name might remind you of Froogle, but this is not that kind of commerce/product search.
[36] Halloween's barely over, but it's already the most wonderful time of the year! Brace yourselves for the onslaught of holiday-themed money-grubbing, folks. The tech sector is subjected to the same indignities, beginning with a new enterprise search product from our friends at Google, who
insist that users will stay on your pathetic website for about eight seconds unless they find exactly what they're looking for.
[27] And, now, isn't that awfully handy? Just in time for the holidays, Google has come out with a solution for you that entails you adding your entire inventory to Google Product Search. They warn us that, on average, a user takes 8 seconds to decide whether to stay on a site (although several other studies have shown that people judge sites in
less than a second ). That would have probably been in June so they could get past the ramp up stage.)
[8] The new service will start at US$50,000 annually, which includes customer support. ''We are in a much better state to understand the intent of a user query,'' he said. ''We get such a high query volume on Google.'' The company already lets companies put a Google search box on their sites. By fine-tuning the service for retailers, Google aims to win more of those businesses as customers, Mangtani said. The service will help shoppers with their searches by checking spelling and offering synonym suggestions.
[13] The new tool allows vendors to offer a search service based on the Google search engine within their sites, providing users with more accurate results when looking up items.
[19] Google on Thursday launched a new search engine service specifically designed for large e-commerce sites.
[10] Google, the search giant has announced the launch of new search services especially aimed at e-commerce sites.
[30] Los Angeles, November 5: In an attempt to give a significant boost to its sources of revenue, Google Inc. launched Thursday a new search engine service designed specifically for online retailers. Los Angeles, November 5: In an attempt to give a significant boost to its sources of revenue, Google Inc. launched Thursday a new search engine service designed specifically for online retailers
[24] SAN FRANCISCO (Reuters) - Google Inc is selling a special search product to online retailers, as the Internet giant widens its hunt for new sources of revenue.
[11] Why? Because when it comes to online shopping, search results are (apparently) more likely to lead to a sale. It's trackable with Google Analytics, meaning retailers can stay up on which products are, say, getting traffic but not sales.
[43] The Google Commerce is designed in a way so to increase website conversions and sales, boost or promote chosen products within search results, deploy search solution in days, and scale effortlessly and most importantly it customizes, tracks, and optimizes performance. as the
official Google blog describes.
[18] I'm observing since last few months that google is doing pretty good job either by introducing new features in their existing products like in google analytics or by introducing new thing like E-commerce search solution.
[41] The new search product is one of the latest instances of Google's attempt to find new revenue streams. It is also a departure of sorts for the company, as it is aimed at corporate customers, and focuses away from its usual search- and advertising-based revenue strategies.
[32] Search engine analyst Greg Sterling said. It gives the company a toehold into software for big business, which it has been trying to do for awhile. The new service helps Google diversify its revenue base. Despite Google's many sidelines, such as YouTube and desktop applications, its main source of income remains search advertising.And it could give the company more data about consumer behavior, something Google always craves. "Google has always got multiple angles that they'''re working," Sterling said.
[26] Google also can adjust the service''s capacity during heavier shopping times to ensure it runs smoothly. Microsoft is rolling out a revamped MSN home page that incorporates its new Bing search engine and easy access to trendy online services Twitter and Facebook.
[13] Google has launched a service that will enable online retailers to bring Google search functionality to their site.
[33] The new service is a hosted service and is focused to offer online retailers with speedy and more relevant search results that could offer enhanced customer satisfaction.
[30] Commerce Search also offers a compelling product promotions feature, which allows the retailers to fine-tune search results to push promoted products to the top of results.
[15] Google said
Commerce Search offers retailers speed, ecommerce-specific search features, integration with Google Analytics.
[16] Commerce Search will be customisable so retailers can highlight particular bargains and the service also come with a synonym feature and spellcheking facilities. With prices of $50,000 (£30,000) for an annual subscription, many retailers could find themselves considering this as a Christmas present for their sites in the coming months.
[21] Commerce Search will be priced according to the number of annual searches conducted on the site, with prices starting at $50,000 per year.
[37] Arriving just in time for the holidays, Google Commerce Search is designed to make retail site browsing easier and more customizable.
[44] In Google's typical style, I'm sure it will improve quickly over a short period of time." Birkenstock USA has started using Commerce Search on its retail site, according to Google.
[28] Among the key components, Google promises "ultra-fast speed and accuracy" by putting Google's search technology to provide a fast response time to customer searches on retail sites.
[15] Google Commerce does not replace a company?s commerce server, just the search portion. It enters the market at a time when traditional commerce catalogs are also improving. For instance, in October Microsoft released a community technology preview of its new Microsoft Commerce Server 2009, code named R2.
[10] Because it is built on Google's tested search platform, Google Commerce Search promises to deliver sub-second query response time, while also using proprietary ranking technology to serve the most relevant matches.
[9] David Girouard, president of Google Enterprise believes the launch of Google Commerce Search comes just in time for the holidays.
[29] "We're excited to bring Google Commerce Search to market in time for the holidays.
[37] We deployed Google Commerce Search quickly and easily, and we've seen dramatic conversion improvement since implementation. It has also meant a better shopping experience for our customers, which is critical given the holiday season rush."
[9] Google said Google Commerce Search can boost conversion rates from online shopping.
[14] The cloud-based Google Commerce Search can be scaled quickly as online shopping rises and marketing can be revised based on search trends.
[14] Pricing scheme for Google Commerce Search will depend on the number of products/items on businesses' data feed and search queries. Ok this is an interesting concept. It will give new life to an aging sector: ecommerce.
[41] Google Commerce Search is a Google search specifically engineered for e-commerce sites.
[24] Google Commerce Search basically takes that formula to the next level, putting it on a company's site -- without the Google name or Google ads.
[26] Google is already reporting one happy customer Birkenstock USA, which said Commerce Search led many more site visitors to actually make purchases.
[3] Google Commerce Search pledges Google's usual subsecond response time to customer queries at a time when the market standard is 2 to 5 seconds per search.
[2] Commerce Search will also suggest attributes and will use Google?s algorithms to refine and improve search results over time.
[10] Commerce Search uses proprietary ranking technology to analyze products and provide "the most relevant match" in what the company said would be subsecond response times to customer searches.
[14] Commerce Search also uses a proprietary ranking technology to analyze the products in each data feed and serve the most relevant match.
[15] "I don't know how merchants will react. Some may be cautious because they don'''t want to be dependent on Google because of this concern." Google has already dipped its toe in the online retail world with something called
Google Product Search. That's free to companies who give Google the data about what they're selling so that Google can serve it up in a neat package on its own search page.
[26] The e-commerce vendors can provide a single feed of products and catalogue items that will power Commerce and indexing of products on Google Product Search.
[15] Google will ensure that retailers can manage the boost in traffic and scale the search application. Google promises integration with other Google products such as Google Analytics and Google Product Search.
[15] The search will be taken care of by Google's own servers and the service, including a full list of the products, will be integrated with the popular Product Search.
[37] Google hasn't published details of the pricing, saying that it is based on the number of products in a given data feed and the number of search enquiries made on the site each year.
[20] The search giant did not provide any information on pricing, but a spokeswoman stated that the product will start at $50,000 per year. Beyond that, pricing will be based on the number of products in the customer's database and the number of search queries made on their site each year.
[15] Faster and more accurate searches increase conversions, since customers are less inclined to leave the site or use complex navigation. In addition to speed and accuracy, the new search product offers aids, such as sorting, spell checker, and synonym suggestions.
[14] Having a more robust ecommerce search engine is the perfect way to increase conversions and sales. You spend all the time, effort, and money to get visitors to your site so why not offer them a search engine that will help them find the product they want so they can quickly check out of your ecommerce shopping cart.
[22] The search giant now offers a white label search product that is specifically designed for searching internet retailing websites, with inbuilt Google know-how, speed and scalability.
[9] The Google team feels that holiday season. brings with itself a boom in online shopping. It is the quality of search that can make customers happy as well as turn visitors to buyers online. Studies have shown that a visitor spends an average of eight seconds to decide if he wants to check out a website or not, therefore it is important to have a good e-commerce search tool.
[39] Google claims that visitors give a shopping site an average of eight seconds before deciding whether to move on. Without a good search tool, the company says, a retailer is likely to lose those potential customers.
[38] The search service is hosted on Google'''s servers, meaning some retailers may be able to avoid the site crashes that are especially common in the run-up to Christmas.
[4] Google is promoting Commerce Search now as a way for retailers to get ready for the holiday rush.
[38] Google Commerce Search comes at a crucial juncture of the year as the holidays are approaching.
[31] The internet search giant says it realised that search methods used for e-commerce have been a barrier to growth in the past 10 years and hopes that Google Commerce Search will help to improve businesses.
[29] Commerce Search is cloud-based, meaning that Google hosts it. This removes the burden of hosting commerce search by e-commerce companies, which can be useful to avoid problems associated with spikes of traffic - such as the holidays.
[45] I haven't been very impressed with the relevance of the example sites that are using the Google Commerce Search.
[26] Commerce Search also comes integrated with Google Analytics. Google has claimed that Google Commerce is not the replacement for company's commerce server but is a substitute for their search option.
[30] Google has shared that Birkenstock USA has become the first firm to use Google Commerce Search.
[42] Google Commerce Search has an in-built spellchecker and synonyms so that if you are not able to remember the spelling of a particular thing, you will get suggestions.
[39] Google has announced the availability of
Commerce Search.
[45] Retailers can also have featured listings, which are highlighted and draw the users' attention. Embedded in Commerce Search is also a spell-check and synonyms functionality to make sure users can find what they are looking for, regardless of typos or a different product denomination.
[37] With Analytics, sites using Commerce Search can keep track of all manners of stats that could prove really useful to see what products are popular and how users generally interact with the site.
[5] Good stemming features are important. When users search an online store for a product, their query may not match what is in a catalog.
[2] A search engine for sites of online retailers and companies of all sizes, the new launch includes features like spell check, synonyms, sorting and parametric search, among others.
[42] The Internet giant has started selling a new search product to online retailers as it widens its hunt for new revenue.
[40] The service is paid and the pricing starts at $50,000 per year and will be aimed at the top 1,000 online retailers in each country. The search giant is aiming Microsoft's Enterprise Suite with its Apps and is aiming to increase the number.
[30] The $50,000 price includes up to 10 million search queries, Mangtani said. The price for retailers whose sites have a volume of more than 10 million will be negotiable on a case-by-case basis, he said.
[11] "Search is far away from where the user expectations are on the majority of retail sites," Mangtani said. "And from the retailers' perspective, they want to focus on branding and shipping and customer loyalty and inventory issues," he said. "They don't want to deal with the technology."
[24] Many retail websites took a lot of time to respond to search queries and it was difficult to find a product due to the search quality not being good enough. '''There was a gap between what the consumer expectation was and the search technology, and that really motivated us to create this product,''' Mangtani said.
[25] "To date the technology powering retail website stores has not kept pace with innovation in search," said Google enterprise president Dave Girouard.
[19] Birkenstock USA's COO, Jeff Kilmer, told the San Franciso Chronicle that Google's new technology has improved search speed and efficiency on that company's website.
[12] Google (GOOG), is offering a new privacy control feature called "Dashboard" which collects a user's personal information including e-mail, search results and viewing habits on Google's YouTube.
[40] With 10 new enterprise search features and 10 Google Apps add-ons for the enterprise suite, Google is targeting Microsoft Share Point.
[30] Google comes to the e-commerce search vertical at an interesting time. Smaller companies such as Endeca, Vivisimo, Coveo and Microsoft's Fast enterprise search division duke it out in the market, but now they will have to contend with the goliath in search.
[2] Find out how Junos can help. Google Inc.' s quarterly lobbying expenses eclipsed $1 million for the first time during the summer as the company tried to build on its dominance of Internet search and expand into other markets.
[46] Little known fact: once upon a time, Google used to be a search company.
[44] The search engine also ties into Google Analytics to enable a business to track the effectiveness of promotions, most-searched products, and so on.
[38] If you've ever searched for a product and seen a box that says "shopping results" for the item you sought, that's Google Product Search.
[26] Having high quality, lightning-fast search increases conversions, says Google, as customers can quickly find specific products without having to drill down through navigational hierarchies or filters.
[9] Latency was the second aspect - shoppers were looking for "ultra fast search". He said: '''The third thing is that the product is completely hosted on Google'''s cloud.
[25] The admin console of Google will take you to control search, upload synonym dictionaries and manage product promotions options.
[39] If Google is able to provide a reliable service coupled with even a small increase in the number of users who buy products from a site, the new service could prove extremely popular.
[4] The new product is hosted on the Google cloud, which means that site owners don't have to worry about the holiday traffic spikes.
[17] Any Google product manager reading that would have to think there is a place for Google in helping to fulfill that need for customers and commerce sites.
[35] Since the service is hosted in the cloud, commerce sites do not have to worry about capacity or infrastructure as a result of customers looking for products.
[35] A good search service that returns pertinent hits is a crucial part of any e-retailer. Plenty of websites have awful search engines that keep customers from stumbling upon great deals and finding the products they really want.
[34] Unfortunately, GCS isn't a free service for retailers. Once they gain administrator rights, they can alter their search settings in order to highlight certain products or let customers know about linked deals and similar products.
[34] The tool will also allow retailers to highlight special products and promotions, while users will be able to search by category, price, brand or any other attribute the retailer selects.
[33] Retailer can also enable search refinement by product category, price range, brand, or any other product attribute. They will also be able to''automatically generate groupings based on the user's query and matching items.
[23] The service lets users search and sort products by brand, price, category as well as any other attribute listed in the database.
[37] The search is hosted by Google and lets users sort by brand, price, category, and any another category the business chooses.
[44] The new relationship will save retailers money on communications and repairs, as Google's search engine has a faster and more cohesive function.
[32] Google has set up a demonstration site that showcases the new search tool in realtime, www.googlestore.com.
[10] There are a few issues with Google's new search. The filters and relevancy don't work as well as they have described in this demo.
[27] Reports say that the new technology has improved the search speed and efficiency of Google.
[31] The development is being seen as a direct result of Google's biggest rival, Microsoft's Bing search engine putting in more efforts to better serve online shoppers.
[42] I wonder how this will influence the general SERP landscape; will ECommerce sites still be indexed in general search results or will this act as more of an eBay for Google? GBay? Heh.
[45] However it does not include any credit toward, or usage of, Google?s main search results advertising spots AdWords, which lets businesses buy advertisements next to relevant search results. Nor does it integrate wtih or include credit toward AdSense, which places ads on a Web site.
[10] Google ( GOOG ) said it can search retail catalogs much more quickly than many retail sites can.
[40] We're glad Google is raising awareness for the critical need for good site search in eCommerce.
[36] I agree with singlefeed this isn't a complete shopping cart solution this is just a search. An online retalier still needs an ecommerce platform that displays product pages etc and ingrates with the rest of their business.
[36] The specialized commerce search features should help a merchant increase conversion rate. That does not make it a shopping cart solution.
[36] The new features integrated in commerce search engine include spell checker, query stemming, and synonym recognition.
[30] Microsoft hopes to enhance the popularity of MSN and drive traffic to Bing by weaving the search engine into home page features including shopping, travel, trends, people and ''hot topics.'' MSN''s ''smart design'' includes news and entertainment from online sources such as MSNBC, Fox Sports, Hearst and Hulu.
[13] More than a hundred people were lined up at midnight. EBay Settles Skype Suit New York Times EBay has officially settled the litigation around its sale of Skype. The founders of the online calling service say they'll drop their lawsuits against the company and a consortium of buyers whose bid to purchase 65% of Skype was announced. Twitter Eyes Better Trend Targeting Venture Beat Twitter is doing it best to clean up its "trending topics" feature by returning more relevant results when uses look up popular keywords that other users are tweeting about.
[47] About the Author: Nav is the founder and CEO of
PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
[39] Microsoft Corp's Bing search engine continued to make small gains on rivals Google Inc and Yahoo Inc in the U.S. Internet search market in July, according to the latest data from research firm ComScore.
[29] Google hosts the search data, meaning that retailers can get a searchable catalog up and running quickly.
[38] The product is "cloud-based" which means the software will be hosted on Google's data center, not the retailer's. By maintaining the data within its own system, Google will generate revenue for leasing its service to retailers.
[32] Since the service is hosted on Google's servers, retailers don't have to worry about finding the extra infrastructure to support increased searches during holiday shopping.
[3] A few beta testers, including Birkenstock USA, have commented favorably on it, and Google said it will target the top 1,000 online retailers in each country where it currently operates. Microsoft's Bing has been focusing on online shopping quite strongly since it was launched a few months ago, and analysts agree that Google's move is mainly aimed at fighting its main rival on its own ground, attempting to steal back at least a portion of the customers who have recently migrated to Bing.
[37] We all know that commercial search is paid search technology; however, the field of SEO will be affected as well. Most internet gurus say that online retailers are not dedicating as much resources as they ought to SEO. These retailers are missing out on several advantages.
[31] Over the past month or so, merchants have noticed that for pretty much any product you search for the results come up with big-box retailers only.
[8] The product represents a challenge to Google's archrival
Microsoft Corp., as well as to
Oracle Corp.,
Endeca Technologies Inc. and other firms that run retailers' websites.
[26] Google has set up a demonstration site to show off the new product to the public, and the initial response has been generally positive.
[12] Google has already scheduled a demo of the new product and the initial response from critics has been positive.
[31] Google Product has not really taken off, but Commerce is expected to affect the use of Google Product.
[15] Over the next few weeks we should expect to see much more coverage of Google Commerce and feedback from what ecommerce merchants think about the product.
[22] The Endeca Commerce Suite solution was developed specifically for the eCommerce market, incorporating over nine years of product development and input from over 500 customers.
[26] I have details with screenshots on our blog:
http://www.sli-systems.com/blog/2009/11/google-commerce-search-a-critique.html. We have a competing on demand ecommerce search product so don't take my word for it.
[26] Administrators can update marketing approaches in real time to create product promotions that follow search trends.
[14] 
Number one was search quality ''' it had to be on a par with what consumers expected from the Google experience. [25] Google noted that, while the last 15 years have seen advances in e-commerce, the search methods used for e-commerce have been a barrier to growth.
[14] Last year, Google scrapped a proposed Internet search partnership with rival Yahoo Inc. to avoid a legal showdown with the U.S. Justice Department, which asserted the alliance would have broken federal laws seeking to preserve competition.
[46] Google Inc, the search giant has announced that it will provide a window for users to see what data it is capturing from their activities on YouTube, Gmail, Reader and other accounts.
[30] This solution sounds great, but there are some issues with some of the basics of the functionality of their search, especially the filters and relevancy they show on the Google Store search.
[41] Think of it as a the Custom Search Engine for e-commerce sites, big commerce sites to be exact. [41] 'Qstn_markMost sites today don?t have good search,? says Mangtani. ?Commerce Search includes Rich stemming dictionaries.
[10] Crazy, right? The company today rolled out new search property aimed at retail sites.
[44] To date the technology powering retail website stores has not kept pace with innovation in search.
[37] If you were an Ecommerce company, would you want ads in your store? Probably not. They are selling their search technology for people that will be making money - it makes sense for them to get a piece of it since no ad revenue will be tied to it.
[45] The Mountain View, California-based company spent nearly $1.1 million trying to influence lawmakers and regulators in the third quarter, a 50 percent increase from the July-September period last year, according to a recent disclosure statement. Google's lobbying budget has been steadily rising during the past year even as it tightened its belt in other areas to bolster its earnings during the worst U.S. recession in 70 years. Through the first nine months of this year, Google's lobbying costs came to $2.9 million, a 41 percent increase from the same time last year. That contrasted with a 2 percent decline in Google's companywide expenses during the same period. Convinced the worst is over, Google's management last month said the company intended to increase its spending again on technology development, computers and acquisitions.
[46] Google also lobbied Congress and the Federal Trade Commission about regulations affecting online advertising, which provided most of the company's $17 billion in revenue during the first nine months of the year. Other topics addressed in Google's third-quarter lobbying agenda included: cloud computing, a term used to describe computer applications that are delivered through Internet connections instead of installed on the hard drives of individual machines; the Internet's fight against child pornography; general consumer protection ; international trade agreements; and renewable energy.
[46] Starting at just $50k per year, Google's latest tool aims to turn online shopping up a notch — to the extent that they're calling it an alternative to advertising.
[43] The service is expensive, though -- according to the San Francisco Chronicle, prices start at US$50,000 per year, and Google is targeting the top thousand retailers in each country where the company operates.
[38] There are Target, Amazon, Wal-Mart, etc results coming up. There is even a specific thread on this in the Help section on Google and a lot of smaller retailers and small ecommerce sites that are really upset that they are getting pushed out.
[8] Sure, it'll make users happier by decreasing the keystrokes between rabid greediness and commercial satiety, but at what cost? That's a factor you'll have to contact Google to actually learn about; pricing is not available online. It's dirty electronic retailer ROI powered by Google - happy holidays.
[27] By deploying a Software-as-a-Service solution, retailers will be able to enjoy the ever-growing number of Google features and updates automatically, without any sort of deployment or upgrade on your end.
[18] For retailers looking further down the road, Google promises easy scalability for growing companies and easy addition of new features.
[7] The service also features a built-in spellcheck and provides suggestions for the customer. You can find out more information about the service on its
official Google site.
[44] Further information, including the scheduling of future dedicated webinars, a complete feature list and hopefully soon enough a launch date, can be found on the
Google Commerce official website.
[37] Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst, he has over 9 years of experience and his knowledge is in application here.
[39] During the holiday season, retailers will most probably experience high traffic on search.
[15] "The average online retailer conversion rate is just three percent," the company said, "but could potentially be five to 10 times higher" by improving the shopping experience for consumers and the conversion rate for retailers.
[29] The company's launch has come just in time for the holiday season, and is aimed at making online shopping easier for users.
[42] Hosted in the cloud, the platform is fully customizable so that clients can tweak search options, the layout of searches, and other aesthetic attributes of the online store. [7] "Search quality is a big factor in changing visitors to buyers online, and in making customers happy too.
[5] Google Analytics will also be available to allow for a detailed report on what products customers have been searching.
[37] Google is now entering the vertical space, by the first enterprise product with retail optimized space.
[15] Footwear maker Birkenstock USA is the first customer officially using the product and Mangtani said a "good number" of retailers have been testing it over the past three or four months.
[11] "Search is far away from where the user expectations are on the majority of retail sites," Mangtani said.
[2] Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes.
[36] The company adopted trending topics after acquiring search engine Summize last.
[47] The recent uptick in Google's political spending has come as the company has been muscling into new markets, including telephones, business software and electronic book sales.
[46] Explore new technologies that are driving the future of the publishing business. Fill out the following information and click on the Send button in order to send this post, The Next Google Tool That Could Help Kill Advertising, to a friend.
[43] Once again, Google's come up with something to make a traditional pain in the behind less of an agony. Their latest new service isn't nearly as awesome or convenient as Google Voice, but it still helps to simplify what was once an annoyance.
[34] A merchant still needs a shopping cart. I wouldn't say that when combined with Google Checkout that this is 'an all-inclusive e-commerce software package' as a merchant really still needs an inventory management solution which usually comes with an ecommerce platform as opposed to just a shopping cart program like Google Checkout.
[36] Though the video demo on the site made no actual mention of Google Checkout integration, a splash image of the Checkout logo at the end of the video implies what most would expect anyway. After Amazon's unveiling of PayPhrase last week and eBay's launch of PayPal X as an open payments system this week, it looks like the e-commerce market is really starting to see multiple tiers and intensities of competition brewing.
[7] Obviously, I'm all for better usability on eCommerce sites. Somehow, I don't think Google really has us in mind as they rolled this out.
[8] The retailers can measure clicks, conversion rates, number of transactions, average order value and other data through Google Analytics.
[15] Schmidt: Google Won't Make Microsoft's Mistakes TechFlash Is Google destined to become the next Microsoft with regard to antitrust issues and its attempts to fend off the next generation of Web startups? "Hopefully we won't repeat the mistakes that Microsoft made 10 years ago that ultimately led.
[47] Jeff Zucker Is Not Going Anywhere Jeff Zucker, CEO and president of NBC Universal, has been trying to turn digital dimes into digital dollars for years. Currently he's delivering tv programs online through Hulu, transforming nbc tv stations into hyper local Web destinations, and selling tv advertising based on the Internet's automated, targeted model. Jonathan Miller Preaches the Agnostic Gospel of the Cloud Jonathan Miller is more determined than ever to crack interactive media's money-making code in his new job as News Corp.' s digital chief. He's got plenty of learning experience to draw from, both as a partner at venture capital firm Fuse Capital and as the chairman and CEO of.
[47] With an average delivery of 19.4 million viewers, the six-game World Series outdrew last year's. Gannett's 'Buzz' Services Attract New Advertisers Editor & Publisher USA Today reports that offerings on its offshoot Web site -- the Buzz Bureau -- represent around 1% of its advertising revenue, so far.
[47] The William O'Neil + Co. Database and all data contained herein are provided by William O'Neil + Co. Incorporated and are used by IBD under license agreement. Daily Graphs and Daily Graphs Online are trademarks of William O'Neil + Co. Incorporated or its subsidiaries. This site is powered by Interactive Data Corp. Real Time Services market data.
[40] Q+A Douglas Ferguson How will we consume media in five and 10 years' time? Ferguson: When everything is digitized and libraries offer materials, we will have access to anything and everything whenever we choose, at a trivial long-tail price. Q+A Lance Broumand How will get your news in a few years? Broumand: I think it's one page that looks a lot like what the Drudge Report looks like right now.
[47] The newsletter contains links to our latest IT news, product reviews, features and how-to guides, plus special offers and competitions.
[25] Recently, Twitter, the micro-blogging site has announced a new feature called Lists, which is quite useful for its users.
[30] Pricing for the tool starts at $50,000 will be based on the number of items on the user's retail site.
[19] Ecommerce Declines For Two Consecutive Years For The First Time Ever During the third quarter of the year, ecommerce spending was down 2% year-over-year to $29.6 billion, according to new comScore research.
[47] With the holiday shopping season rapidly approaching, Google plans on offering Webinars for interested merchants on November 12, November 17, and December 3. [22] No company more than Google understands the kind of traffic the holiday season begets.
[2] "I see it as a fledgling product. It might serve as a stop-gap solution for search-hungry retailers today, though proving it's worth it for this holiday season might be a challenge.
[28] The product aims to improve customer experience and boost sales conversion rate, which is just 3 percent.
[24] Target Unveils 'Snackable' Videos For The Holidays Brandweek Video clips running 15-20 seconds on the Target Web site offer lighthearted takes on the holidays, commenting on the likes of crazy family traditions, Brian Morrissey reports. "It's snackable content," says the agency that created the spots, which Target also.
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